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Creating a great business profile on social media

Creating a great business profile

Let’s make a great first impression

Creating a social profile for your business is a great way to establish your online identity and showcase the things you do. It’s quick and easy to set up, and has the potential to reach a large audience of active social media users globally. It can help you share news about your business in your local area and even internationally.
Your social profile is often the first time a user will encounter your business so it is important that their experience is a memorable one. Sharing details of your business, products, and opening times is a great way to inform them. But to really engage your target audience, you need to build an inspiring and interesting profile that appeals to their interests. If they like it, they might even share it with their friends.
We’ll show you how in this lesson.

Some useful expressions

Default picture – This is the image that represents your social media account and all your actions and interactions across a platform. It is displayed next to every post you share.
Feed – A list of curated content relevant to an individual user, often created automatically by gathering the most recent selection of social posts from within a single platform. Some platforms have their own name for this, such as Twitter Feed and Facebook News Feed.

What is a social profile?

Your business's social profile is the face of your business on social media. It is your digital storefront in the online marketplace. You can create a profile to reflect the nature and personality of your business. Important information to add includes your contact details, address, opening times (if relevant) and an overview of your products and services. On Facebook, a business profile is called a Page.

Why does your business need a social profile?

A social profile is a great way to help fulfil your business goals. This could include: growing your customer base, building better customer relationships, promoting your business and growing revenue. A social media presence also helps you connect with people. Sharing relevant and interesting information about your business can help you grow your existing relationships and build new ones. The more you post, the more your audience will be updated of your presence, products and services.
Now let's take a look at how to make a great profile.

Step 1: Choose a username

Choosing a relevant username or profile name is important to get right as it's how your audience will find you and understand who you are on social media. It needs to be clear, relevant and interesting enough to encourage potential customers to click through to learn more about your business.
Your username can be the name of your business, or any other unique name related to your products or services. Remember: It is best to keep this concise – ensure it reflects who you are and what your business does.
For example: “Raj's Car Dealership” is far more meaningful than “Raj's of Mumbai”, as it clearly highlights the service Raj's offers.

Step 2: Create a custom URL

With some social channels, such as YouTube and Facebook, you have the option to create your own custom URL. It works as a short and easy-to-remember web link to your profile. Add it to posters in-store, to your email signature, business cards and any other marketing materials you have. That way customers will always know where to find you online, encouraging potential customers to discover more about your business.
For example: Facebook.com/RajCarsMumbai is much easier to remember than Facebook.com/user/123d30050302004

Step 3: Use images to make your profile visually engaging

The best first impression is always made with a visually engaging profile. Your profile's default picture will often be the first thing a user notices about your business. Make sure the image you choose says something about your company, is interesting enough to catch someone’s attention and is of high quality.
To create an effective default picture, we recommend uploading your business logo or an image that is relevant to your business. This will help you stand out on social media, making you recognisable to both new and existing customers.
Some social platforms also allow you to upload a cover photo (such as Facebook, Instagram, Twitter and LinkedIn). Be creative and really showcase your business's personality and products here. Choose an image that appeals to your audience and one that shows what your business offers.
For example: Raj's car dealership uses his logo for his default picture and an image showing the selection of cars he currently has on offer for his cover photo. This combination means his business profile is both easy to identify and appealing to new customers.
Here is a quick guide to help you choose the right images for your profile:
  • Use high-quality pictures - avoid using blurry (pixelated) photos
  • Pick pictures that are free of watermarks
  • Try and keep your default picture and cover photo similar in style when it comes to colour and design
  • Check how your images look on mobile
We will cover how to take great photos for your profile in more detail in a later lesson: “Creating visual content”.

Step 4: Update your profile with your business information

Visitors to your profile will be searching for more information on your business: what products or services you offer, where you're based and when you're open. Your profile is also a great way to introduce your business to a potential customer. It’s an opportunity to introduce your products, services and your unique personality.
Many social platforms have an “about” section which is a great place to introduce your business. Try to keep the text concise, relevant and interesting. Write about what sets your business apart and the great products or services you provide. Include anything that will capture interest and encourage people to find out more about you.
Other details that you could include are:
  • The start date of your business (how many years have you been running?)
  • A short story to explain how and why you established your business
  • Contact information (your address, telephone number, WhatsApp number and email address)
  • Opening times (if relevant)
Top tip: If you decide to create a Facebook Page, you can link it to a specific category, e.g. education, health/beauty, community service, etc. Linking your business to a category helps users find you more easily.
For example: Looking for a restaurant close to home, Pari’s Facebook search for the generic term “restaurant” brings up a list of businesses who class themselves as a "restaurant”. After scanning the results, Pari decides on a local place that comes highly recommended.

Step 5: Keep your profile up-to-date

The value of a social profile is that you can share relevant and accurate information about your business with your audience. So make sure you reflect any important business changes (e.g. if you move location, change email address, or get a new WhatsApp number) on your profile. Remember: If a potential customer tries to contact you, and your details are no longer correct, they may find this experience frustrating and search for a competitor to provide them with what they're looking for instead.
It’s important to keep the visual content on your profile up-to-date, too. The images you use show some of your business's unique selling points and personality. Change these as often as required to reflect your best products or some of the great work you’re doing.

Let's recap

  • A good business profile is an easy and effective way to make a great first impression with new and existing customers
  • Your username must be clear, relevant, and interesting enough to encourage users to discover more about you
  • The unique and highly shareable custom URL offered by some social platforms is a great way to promote your business to potential customers
  • Including attention-grabbing images on your profile is a great way to showcase your business's personality
  • Keep your profile up-to-date to avoid customers going elsewhere
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