Digital marketing courses in mumbai with placement

check Digital marketing courses syllabus  in mumbai with placement

Module 1(Introduction to Digital Marketing ):

Introduction to Digital Marketing & Techniques    

DM Opportunities

Digital Leadership

Module 2(Search Engine Optimization):

Search Engine Optimization (SEO) 

How do Search Engines Work                                                                                      

Basics of SEO Techniques

Keywords Analysis

SEO On Page Activities

SEO Off Page Activities

Competitor Analysis

Module 3(Search Engine Marketing):

Search Engine Marketing (SEM)        

Google Adwords                                                                              

Google Pay-Per Click (PPC)

Basics of Paid Search PPC / Search Marketing Key Pillars

How to create Campaigns

Keyword Research

Campaign Setup

Bidding and Budget

Module 4 (Content Marketing):                 

Content Marketing                                                                                                

Content Research 

Content Discovery & Ideas

Marketing & Distribution

How to create Infographics on Content Marketing 

Content Writing

Content Creation

Module  5 (Website Design & Blogging):  

Blogging & website Design                

Blogger, tumblr, WordPress

Module 6(Email Marketing):

Email Marketing                                                                         

Permission and E-permission marketing

Defining your goals

E-marketing strategies

Working with email templates

Mail Chimp

Module 7 (Social Media Marketing):

Social Media Marketing            

Importance Social Channels

G+ Pages, Communities 

Instagram, Pinterest

YouTube

Facebook , FB Pages , FB groups.

Getting your message across on Facebook

LinkedIn, Company Page, LinkedIn Groups, Pulse, Slideshare  

Leveraging LinkedIn  

Module 8(Social Media Analytics):

Social Media Analytics:

Facebook insights

Twitter analytics

Linkedin analysis

Instagram analysis

Hootsuite tools

Buffer tools

Google Analytics for social 

Module 9(Social Media Optimization):

Social media Optimization

Module 10(Web Analytics):

Google Analytics Overview                

Benefits of Tracking and Analyzing Web Data

Advantages of Using Google Analytics

Add Tracking to Your Site

Install the Google Analytics Tracking Code

Verify the Google Analytics Code Installation

Troubleshoot Common Problems

Google Analysis reporting

Module 11(Inbound Marketing): 

Introduction on inbound marketing

Inbound Marketing method(blogs,seo,sem,social media)

Inboud marketing process

Module 12(Youtube Marketing):

Video Marketing                                 

How to work with your YouTube audience

YouTube Ad Formats Supported

Analytics & Insights

Video Manager

YouTube Video Dashboard

Module 13(Mobile Marketing):

Mobile Marketing 

(whatsapp,Instagram)

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