Digital marketing courses in mumbai with placement
check Digital marketing courses syllabus in mumbai with placement
Module 1(Introduction to Digital Marketing ):
Introduction to Digital
Marketing & Techniques
DM Opportunities
Digital Leadership
Module 2(Search Engine Optimization):
Search Engine
Optimization (SEO)
How do Search Engines
Work
Basics of SEO
Techniques
Keywords Analysis
SEO On Page Activities
SEO Off Page
Activities
Competitor Analysis
Module 3(Search Engine Marketing):
Search Engine
Marketing (SEM)
Google Adwords
Google Pay-Per Click
(PPC)
Basics of Paid Search
PPC / Search Marketing Key Pillars
How to create
Campaigns
Keyword Research
Campaign Setup
Bidding and Budget
Module 4 (Content Marketing):
Content Marketing
Content Research
Content Discovery
& Ideas
Marketing &
Distribution
How to create
Infographics on Content Marketing
Content Writing
Content Creation
Module 5 (Website Design & Blogging):
Blogging & website
Design
Blogger, tumblr,
WordPress
Module 6(Email Marketing):
Email Marketing
Permission and
E-permission marketing
Defining your goals
E-marketing strategies
Working with email
templates
Mail Chimp
Module 7 (Social Media Marketing):
Social Media
Marketing
Importance Social
Channels
G+ Pages,
Communities
Instagram, Pinterest
YouTube
Facebook , FB Pages ,
FB groups.
Getting your message
across on Facebook
LinkedIn, Company
Page, LinkedIn Groups, Pulse, Slideshare
Leveraging
LinkedIn
Module 8(Social Media Analytics):
Social Media
Analytics:
Facebook insights
Twitter analytics
Linkedin analysis
Instagram analysis
Hootsuite tools
Buffer tools
Google Analytics for
social
Module 9(Social Media Optimization):
Social media
Optimization
Module 10(Web Analytics):
Google Analytics
Overview
Benefits of Tracking
and Analyzing Web Data
Advantages of Using
Google Analytics
Add Tracking to Your
Site
Install the Google
Analytics Tracking Code
Verify the Google
Analytics Code Installation
Troubleshoot Common
Problems
Google Analysis
reporting
Module 11(Inbound Marketing):
Introduction on
inbound marketing
Inbound Marketing
method(blogs,seo,sem,social media)
Inboud marketing
process
Module 12(Youtube Marketing):
Video Marketing
How to work with your
YouTube audience
YouTube Ad Formats
Supported
Analytics &
Insights
Video Manager
YouTube Video
Dashboard
Module 13(Mobile Marketing):
Mobile Marketing
(whatsapp,Instagram)
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