Learn New Things in Digital Marketing Techniques

Find best Ways to Improve your Site's Ranking

Find Best Ways to Improve

 your Site's Ranking (SEO):

Follow these given below  suggestions, and make experience of  your website rise the ranks to the top of search-engine results pages.

1. Publish Qualitative Relevant Content:

1. Choosing The Right Keywords

Search Engines Identify Your Website Contents With The Help Of Keywords. These Are Usually Very Closely Related To The Search Terms That Are Entered By The Users In Search Engines. Before Writing Any Topic For Websites Or Blogs, You Will Need To Conduct A Thorough Research On The Keywords That Are Closely Associated With The Topic. You Could Make Use Of Keyword Research Tools Like Google AdWords’ Keyword Tool To Find The Most Popular Keywords.

2. Readability


Please remember that you are, first and foremost, writing for your readers and not search engines. You might find it difficult to use some of the popular keywords grammatically, but you cannot really afford to skip it all together. Although search engines look for the keywords in particular, they would want the readers to read quality content. Therefore, you will need to make sure that the content is interesting and adds value to the readers, instead of just stopping it short with overused keywords. Keywords should not stop the content flow.

3. Content Relevancy

Make Sure That You Make Use Of Keywords Whilst Maintaining The Relevancy To Your Content. Search Engines Employ A Number Of Methodologies So As To Be Able To Detect Content That Has Been Created With The Sole Purpose To Obtain Good Ranking. Not Only Will Such Content Become Unreadable, But Chances Are That Your Website Gets Blacklisted By Search Engines.

4. Keyword Placement

Overusing Keywords Is Not A Good Idea, As Your Readers Will Know Your Intentions Immediately. Instead Of Using Your Keywords All Through The Content, You Could Use Them More In The Starting Few Paragraphs And As Subheadings. In The Other Parts Of Your Article You Can Then Use Alternative Synonymous Or Phrases Instead Of The Keywords.




5. Make Short And Crisp Paragraphs

Users Hate Reading Big Blocks Of Paragraphs. Moreover, Chunks Of Text Will Make Your Article Look Boring. Because Of This, They Might Not Even Read Your Post Or Article Completely, Which Would Be A Real Waste Of Your Time And Efforts. The Contents Will Become More Readable If The Paragraph Sizes Are Restricted Within 4 To 5 Lines.

6. Use Bullets And Numbering

Most Of Your Readers Are Likely To Have A Short Attention Span, And They Might Not Be Interested In Reading The Entire Content Of Your Article. They Would Instead Prefer Skimming Through Bullet Points If They Are Crisp And Concise. Therefore, It Would Be A Good Idea To Use Bullets And Numbering Whenever Possible.

7. Make Subheadings

Subheadings Can Be Very Helpful In Directing Readers To The Precise Points That They Are Interested In. Moreover, You Could Also Use The Keywords As Subheadings, So That The Flow Of Reading Does Not Get Interrupted.

8. Proper Linking

If You Have To Hyperlink Any Of Your Content To Some Other Page, Make Sure That You Explain The Relevancy Of That Page Very Clearly. If The Page You Are Linking To Is Not Relevant To What You Mention In Your Content, It Would Surely Annoy The Readers. You Could Lose Your Credibility With Those Readers, And That Is Something Which Is Really Difficult To Regain.

9. Avoid Repetitions

Some Writers Think That They Need To Reiterate Or Restate The Same Information In Order To Drive The Point To The Readers. Well, Readers Are Smart Enough To Understand The Information When They Read It For The First Time. Repetitions Might Irritate Them As They Might Feel Like Getting Back To Square-One Even After Reading Half Your Article. It Is Always Better To Continue With Information Rather Than Repeating The Same Things. You Could Maybe Write Your Opinion On That Point Instead Of Restating It.

10. Proofread Your Write-Up

Unless You Have Very Good Typing Skills, You Are Bound To Make Mistakes While Writing. Make Sure That You Proofread Your Articles Or Posts Very Carefully Before Publishing Them. It Would Be A Good Idea To Proofread Twice To Eliminate All The Errors In Your Write-Ups.
In Addition To All The Above Points You Will Need To Make Your Content Interesting For The Readers. You Could Interest Them More By Writing Something That Has Out-Of-The-Box Kind Of Thinking.

 

2. Update Your Content 

Regularly:

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

3. Metadata:

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
·        Title Metadata
Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
·        Description Metadata
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
·        Keyword Metadata
Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."

4. Have a link-worthy site:

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
5. Use alt tags:

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:
·        blogs.mtu.edu/webmaster—specific post about SEO and Usability
·        www.moz.com—professional blog and SEO tools
·        www.google.com/webmasters/tools—a great reference for understanding your Google site stats


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