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Social Media Marketing complete notes

Social   Media Marketing:

        Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
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Social Media:

        Social media is an umbrella term
  That  defines  various activates that integrate technology, social interactions and the construction of words , pictures ,video , audio.
        Social media refers to online tools and services which allow an exchange of ideas, information, videos, pictures, and graphics — just about anything you can name.
        Social media also allows easy sharing and distribution of existing content to others so that professional work can be shared through networks.

Types of Social Media:

        Social Networks
        Bookmarking sites & Social News
        Multimedia Sharing
        Micro blogging
        Ecommerce site
        Discussion forums

Social networks:
A social network site is a social media site that allows users to connect and share with people who have similar interests and backgrounds. Facebook is the most popular example of a social network website.

Bookmarking sites & Social News:
        BookMarking  sites allow users to save and organize links to any number of online resources and websites. A great feature of these services is the ability for the user to “tag” links, which makes them easier to search, and invariably, share with their followers.
        Social News site  allows its users to post news links and other items to outside articles. Users then vote on said items, and the items with the highest number of votes are most prominently displayed


        A BLOG refers to a public webpage which is published by either an individual or a group of individuals. BLOGS are used to comment on all sorts of topics, depending on the interests of the blogger (author). Originally, blogs were the work of a single author, or in some cases several authors.
        Most popular are blogger and wordpress


        These are just what they sound like, sites that allow the users to submit short written entries, which can include links to product and service sites, as well as links to other social media sites. These are then posted on the ‘walls’ of everyone who has subscribed to that user’s account. The most commonly used microblogging website is Twitter and Tumblr .

Ecommerce site :

        A big trend emerging across all types of social media is the ability to view and purchase desired goods with a click of a button. e-commerce elements have been adopted by many networks whose primary functionalities place them in different categories, such as Pinterest, Twitter, and Facebook.
        Amazon and  flipkart

Discussion forums:

A   meeting   or  medium where ideas and views on a particular issue can be exchanged.

know about  Social media Marketing Goals:

Social Media  Marketing   Goals  :

Determine   Social Media Goals:

        Customer service
        Lead generation


        If your objective is anything brand related such as improving brand consistency or reaching a new demographic, then your goals may revolve around:

(2)Customer service:

         When you’re aiming to use social media as a customer service platform and to communicate with clients, set goals with these elements in mind:
        Response rate
        Support tickets

(3)Lead generation :

        A lot of businesses use social media as a way to generate new leads. Setting goals involving these metrics can help you create better goals:
        Web traffic

Social   Media Metrics:

        The metrics you use will depend on your goals. When you choose a Social Media Metric to follow, remember that it needs to be something you can track.
Here are some examples
       Page likes
       Post reach
       Page impressions
(b) Twitter:
        Twitter Engagement (replies, Retweets and likes)
        Organic impressions
        Messages sent
        Response rate & time
        Profile visits
        Tweets linking to you
(c) LinkedIn :
(d) Pinterest:
        Average Repins per Pin
        Pin reach
(e)Instagram :
        Engagement (likes and comments)
        Engagements per follower
        Engagements per media
        Clicks to website

How to Achieve Your Goals :

        You know what you want to accomplish and the specific metrics you’re going to use to track your progress. The next step is to create a plan to ensure you reach your goals. Your plan should include:
        Know  Your purpose, milestones.
        The daily, weekly and monthly tasks you need to complete.
        Who is involved for each step.
Know your purpose &  milestones  :
        Who will be involved?
        What social media tools will be used?
        How can we measure our efforts?
        What’s the purpose of your social media channels?
        Creating milestones is great for morale and also to make sure you’re progressing on schedule. Your milestones need to be realistic and specific, just like your SMART goals.

The daily, weekly and monthly tasks you need to complete:
        The daily, weekly and monthly tasks you want to complete. Setting goals is useless if you don’t have a plan in place to reach them. These tasks outline the work that needs to be done in order to reach your goal.

Plan Your Social Media Team Structure :
        Before you start building your team, it’s necessary to plan our your team structure. This will give you a better outline of who to hire, where to place positions and to see who leads the pack. According to a survey conducted by Altimeter, corporate social media teams have on average 11 members. This includes businesses with more than 1,000 employees.

Goal   Example:
        For instance, if your goal is to get 6,000 new Instagram followers within six months, that breaks down to an average of 1,000 new followers each month. You could set milestones to have 2,000 new followers by the second month and 4,000 by the fourth month. If the second month comes around and you only have 500 new followers, you can reassess your goal and make the necessary adjustments.
How to Track Your Goals:
        Google Analytics: Google Analytics makes it easy to track your traffic from social media, create campaigns and figure out your ROI.
        Individual social media platforms: 
   Certain platforms like Facebook, Twitter and Pinterest will give you further insight and metrics that will be helpful depending on your goals.

Conclusion   :
Below are some common examples of goals and objectives for enterprise social technology plans and how these can be tied together:
Goal: Increase market share
1.    ​Increase sales
2.    Increase prospects and leads
3.    Increase sales reviews
4.    Energize existing client base and improve the lifetime value of clients (CLV)
Goal: Enhance the company brand
1.    ​Build brand awareness by exposing the brand to new people
2.    Improve brand reputation management by reducing the negative brand mentions and increasing positive brand mentions
3.    Increase engagement with company brand
4.    Increase reach of thought leadership content
Goal: Improve business intelligence
1.    ​Improve knowledge of prospects and clients
2.    Improve knowledge of competitors
3.    Improve knowledge of industry, technology and management trends
Goal: Reduce costs of doing business and enhance productivity
1.    ​Improve recruiting of top talent
2.    Improve internal communications
3.    Improve company morale
4.    Improve return on marketing investment (ROMI)
Effective goals and objectives are typically created by a team with input from company stakeholders responsible for the mission and vision of the company. Objectives should be attainable but challenging. Accountability for the desired results should lie with certain individuals or groups. Keep in mind that the objective examples given above should be expanded to be more specific to your company and to include measurability and time factors, such as “Increase sales by 10% for calendar year 2011” or “Increase internal communication amongst project team members by 10% in the 2nd quarter”.

Here are 17 of the best social media management tools available  :

1. Hootsuite:

Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns.

Furthermore, Hootsuite has a number of team tools to help your team create content for social networks.

Agora Pulse lets you schedule content for Twitter, Facebook, and Instagram all in one place. Plus, Agora Pulse has dynamic reports for all three social networks. You can market content and run promotions from Agora as well.

SocialOomph helps you schedule content on Facebook and Twitter on an automated schedule… It’s one of the most powerful social media management tools on the market. Additionally, you can create welcome messages on Twitter. Socialoomph has a number of premium options that allow you to schedule photos, use Facebook, and LinkedIn.

4. EveryPost:

EveryPost lets you curate visual content, schedule customized posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.

5. is a url shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website.
6. Sprout Social:

Sprout Social is the complete social media management tool for social media agencies because you can use this premium social media management tool for multiple Twitter and Facebook accounts.

7. Crowd Booster:

Crowd Booster is a social media analytics tool to help you optimize your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.
8. Edgerank Checker:

Edgerank Checker, from Social Bakers, helps you understand the best ways to optimize your Facebook content. You can create custom content that increases engagement and optimizes your newsfeed response.
9. SocialBro :

SocialBro is a Twitter marketing tool. SocialBro helps you with all of your Twitter needs from scheduling content, to reports, to creating ads on Twitter.
10. Tailwind:

Tailwind is a comprehensive tool to help you with your Pinterest marketing efforts. This is the official partner for Pinterest marketing.
Tailwind helps you create multi-board pins, bulk uploads, and calendar scheduling. They can also help you optimize the best times to send your pins to get the highest engagement.
Finally, Tailwind was designed to help teams manage multiple accounts. This makes it an ideal tool for agencies providing social media services.
11. Buffer:

Buffer is a great tool to schedule social media posts from links you share across the web. You can share posts to Facebook, Twitter, LinkedIn, Google+, and Pinterest.
12. Oktopost:

Oktopost is a social media management tool focused on generating leads for businesses. This is in comparison to what they believe is lacking with Hootsuite – Hootsuite helps businesses schedule content, whereas Oktopost helps businesses gain money.
13. MeetEdgar:

MeetEdgar recycles your posts, so you can reach a larger percentage of traffic from recycled content later.
14. IFTT :

IFTTT is an automation tool that is simple and easy to use. You just select the recipe you want in order to market your business on Facebook, Twitter, and other social networks.
15. Tweepi :

Tweepi will help you find targeted users on Twitter, and then stay connected to them by interacting on a regular basis.
16. Socedo :

Socedo is an automated social media lead generation tool that works with Twitter and LinkedIn to help you find the right leads from social media. Find qualified leads and then add them to your sales funnel.
17. SocialFlow:

SocialFlow helps you manage paid, owned, and earned social media campaigns in one place. Social Flow recommends specific posts, pins, or tweets for you to promote. Then you can use keywords and segmentation to analyze these campaigns.

Final thoughts:
Choosing the right social media management tools for your business requires you to have a good understanding of what your needs are. While a lot of the programs here seem very cool, you might not need all the widgets and doo-dads to succeed.
Instead, your business needs to focus on which tools can improve what you are already doing on social media currently. When you do that, you have a much better chance of using the right social media management tool for your business.

Twitter Tools For Analytics:
1. Daily 140: Recent follows and favorites of 3 tweeps of your choosing
Find three folks on Twitter, and Daily 140 emails you once-a-day with all the new people they’ve followed and tweets they’ve favorited.
2. My Top Tweet: Your Top 10 list of tweets
Find anyone’s Top 10 tweets, ordered by engagement.
3. SocialBro: Analytics, optimization, and more
A nearly all-in-one platform for all things Twitter. The free plan comes with analytics, best time to tweet, follow/unfollow tools, and community segmentation.
4. Riffle: Data visualizations for any Twitter user
This browser plugin reveals vast insights into any Twitter user you choose. Discover statistics, popular hashtags, most shared links, connected profiles, and much more.
5. Twitonomy: Detailed analytics on users and tweets
A dashboard of analytics for whichever Twitter user you choose (even yours). Analyzes profiles, tweets, engagement, and more.
6. Klout: Twitter scores
Track your influencer score (on a scale of 1-100) and use the Klout dashboard to create and schedule new tweets.
7. SumAll: Email reports for Twitter stats
Sync your Twitter to SumAll, and start seeing daily or weekly emails on how your followers are growing, your mentions, and your engagement.
8. SocialRank: Follower analysis to find your most awesome fans
Receive a sorted list of your best followers, most influential followers, and most engaged followers. Useful to track the important people to engage with on Twitter.
9. Klear: Social media analytics & a Twitter resume
Plug in your Twitter account to see a snapshot of who you follow, which demographics you fit, who’s in your close network, and more.
10. Bluenod: Community visualization
Type in a user or hashtag and see a detailed map or visualization about the community around the user or the people using the hashtag.
11. Twitter account home: The official overview of your Twitter profile
Head to for a detailed overview of all your activity in the past 28 days, including your top tweets, top mentions, and top followers.
12. Social Bearing: Powerful search for tweets and profiles
Search Twitter keywords, locations, usernames, interests, or followers, then use your new-found knowledge to analyze your fellow tweeps or find new ones to follow.
13. Stats for Twitter: Beautiful iOS app to analyze yours and others’s Twitter accounts
See a visual breakdown of all sorts of Twitter stats: Followers analyzed by activity and popularity, competitors shown side-by-side with your account, etc.
Twitter Tools For Chats:
14. Beatstrap: Team liveblogging
Cover live news, sports, and events through Twitter, via hashtags, and collaborate with your team on the coverage. Completed “Beats” come with an embed code.
15. TweetChat: Twitter chat management
Log in to follow a specific hashtag, hang out in a room that collects the hashtagged tweets for you, and reply as you like (with the hashtag added automatically to your tweet).
16. Chat Salad: A calendar of Twitter chats
See upcoming Twitter chats and when they’re scheduled, as well as the hashtags they use (so you can follow along).
17. Twubs: Twitter chat homepages
Register a hashtag for your chat and collect/view the tweets from one location.
18. Nurph: Chat planning and organizing
Nurph channels let you plan and organize your chat, complete with follow-up stats and replays.
19. TwChat: Real-time chat rooms for Twitter chats
Submit your hashtag. Enter your chat room. Have fun!
Twitter Tools For Discovering Fresh Content And Fun Users:
20. Nuzzel: Discover what your friends are reading
As described by Twitter’s Joanna Geary, “find out what’s trending among the people the people you follow follow.” Make sense? Translation: Content discovery from friends and friend of friends.
21. BuzzSumo: Find influencers, topic-by-topic
Type in a keyword to see which voices get the most shares on Twitter. Find influencers, sniff out headline ideas, and learn what works on Twitter and who’s working it.
22. Swayy: What your followers are interested in
See the content that your followers recommend plus the topics they most enjoy. View it all via the dashboard or from a daily email digest.
23. Twipho: Searchable Twitter feed of photos
Search by keyword or by location to find photos shared on Twitter.
24. Topsy: A search engine for social
The most recent and most relevant tweets (and other social updates) based on a keyword search. Also shows keyword volume, sentiment score, and other analytics.
Update: Topsy shut down in December 2015
25. Digg Deeper: The best stories from your friends
An algorithmic display of the top articles and links that your Twitter followees have shared. Pair with a daily email newsletter of what your friends share on Twitter.
26. The Latest: A museum for the day’s best Twitter links
A real-time, constantly updated list of the most interesting links on Twitter, culled from the accounts of interesting people
27. Twurly: Daily email of top Twitter links
An easy way to stay on top of the best links in your timeline. Twurly analyzes the popularity and page authority of the links so you only see the best.
28. Filta: Bio search all your followers
Curious which of your followers are into football? Use Filta to search the bios of all your followers for any keyword you want.
29. Hash: Top stories on Twitter
A visual look at the leading stories and hashtags on Twitter. Available on the web and as an iOS app.
30. Brook: Customized Twitter digests of top tweets from top tweeps
Receive a daily email of the five best tweets from the Twitter users you choose.
Twitter Tools For Following & Unfollowing:
31. Crowdfire: Powerful follower management
Prune your list of those you follow by seeing who follows you back, who’s recently unfollowed you, and who’s inactive, plus build a whitelist of accounts you’d always like to follow no matter what.
32. ManageFlitter: Follow/unfollow in bulk
Segment your followers according to a number of factors: last tweet, follower count, location, language and whether or not they follow you back.
33. Tweepi: Tidy up who you follow
Cleanup inactive follows, flush those who don’t follow back, and reciprocate someone else’s follow—all done in bulk and with a few clicks of a checkbox.
34. Unfollowers: In-depth follow/unfollow
Get a complete breakdown of those you follow, and unfollow with ease.
35. DoesFollow: See who follows whom
Does A follow B? Does Bill Gates follow Skrillex? Does Guy Kawasaki follow Jay Baer?
36. Complete follower management dashboard
See all the information on all your followers – top tweets, influence, and more.
37. T.U.N.S.: Twitter Unfollow Notification Service
Receive an email every time someone unfollows you.
38. Twindr: Tindr for unfollowing people (iOS)
Swipe left to unfollow, swipe right to keep following.
39. Twitter toolset for finding people to follow or unfollow
Simple tools to grow your followers. Copy the follow list of another user, find users to follow based on keyword or device.
40. Linkreaser: Grow your following by finding accounts based on keyword
Share a keyword, and Linkreaser will find tweets and influencers you might like to see and follow.
41. FollowFly: What else are Twitter users sharing?
Search Twitter users, find their best content on Twitter and beyond – Facebook, Instagram, YouTube, SoundCloud, and Reddit AMAs are currently supported.
Twitter Tools For Hashtags:
42. Rite tag: Hashtag recommender
Plug in a hashtag and see feedback on the tag’s reach and popularity as well as suggestions for some alternatives to try. Complete with pretty colors to see at-a-glance which hashtags are best.
43. Complete analytics into any hashtag
Enter a hashtag to discover related tags, recent conversations, usage patterns, and influencers.
44. Seen: Hashtag-based curation
Collect the media that was shared with a certain hashtag, then rank the results. Share your curation with friends and followers.
45. Tagboard: Mood boards for hashtags
Enter in a hashtag and Tagboard will pull all the most recent and relevant content into a highly useful board of tweets and visuals.

Twitter Tools For Images:
46. Pablo: Create beautiful social media images in 30 seconds
A tool we build here at Buffer, Pablo lets you quickly share a quote or build an image with beautiful backgrounds from UnSplash and the best, catchiest fonts. Customize with your logo, too.
47. Spruce: Text over image
Create an attention-getting image with Spruce’s simple and quick image-making app.
48. Twitshot: See & share the images from any web page
Give Twitshot a URL, and it will pull in all the images associated with that page, giving you an easy option to see what to share.
49. Share As Image: Highlight text, create image
Highlight text from whatever page you’re on and click the Share As Image bookmarklet to toss that text directly into an eye-catching image.
50. Finch: Discover and curate images on Twitter
Finch turns Twitter into streams of endless photos of anything.
Twitter Tools For Mentions & Monitoring:
50. Warble: Alerts every time your blog posts are shared
Get an email whenever someone shares from your website—even if they don’t mention your username or if they use a link shortener. Warble also does full keyword, mention, and hashtag tracking.
51. Keyhole: LIke Google Alerts for Twitter
Ask Keyhole to notify you whenever a particular keyword, hashtag, or URL is mentioned. Helpful to track mentions of your own name or your company’s blog or campaign.
52. The One Million Tweetmap: Geolocated, real-time tweet monitoring
Track and follow keywords as they’re tweeted in real-time and at real places. Zoom in to a geotargeted area for super fine results.
53. Twilert: Real-time email alerts for keywords
Track keywords on Twitter and receive an email notification every time they’re mentioned. Great for keeping an eye on company names, new products, and branded hashtags.
54. Mention: Monitor your mentions
A listening tool for keeping up with all your mentions on Twitter. Tracks, analyzes, and displays any number of keywords via the Mention dashboard or via email digests.
55. MentionMapp: The web of you and those you mention
Get a visualization map of you and all the people you mention (and they people they mention).
56. Twazzup: Real-time keyword monitoring
Search and track any keyword, username, or hashtag. See a results page full of relevant tweets, user accounts, and influencers.
Twitter Tools For Scheduling Tweets:
57. Buffer: Schedule your tweets (plus a whole lot more)
Simple social media management. Fill a queue of tweets, analyze their performance, and find new, hand-picked stories to share.
We also take a lot of inspiration from the great work of Hootsuite and Sprout Social, which offer an amazing list of management tools.
58. Tweet4me: Scheduled tweets via DM
Send a direct message to the Tweet4me account, use shorthand and prefixes to denote when to share, and let Tweet4me schedule and send the tweet for you.

Twitter Tools For Timing:
59. Followerwonk: Search Twitter bios and analyze your followers
Every analysis imaginable for your Twitter feed, your profile, your followers, and your competitors.
60. Tweriod: Find the best times to tweet
Tweriod analyzes the tweets you send and your followers’s tweets to find the optimal time for engagement.
Twitter Tools For Trending Topics:
61. Trends24: Detailed breakdowns of trending terms
See trending terms from the last—you guessed it—24 hours, broken out hour-by-hour and country-by-country. Enlightening for social media campaigns and geographic/timing research.
62. Trendsmap: Monitoring for local Twitter trends
A zoomable map that shows popular hashtags and terms from anywhere in the world with easy-click buttons to hone in on My City, My Region, and more.
63. iTrended: Did it trend?
Search the past 15 days to find whether certain keywords trended or not.
Top Twitter Clients:
64. Tweetdeck: The king of Twitter clients
Via the app or the web, stay on top of your Twitter stream with Tweetdeck’s organization and tracking tools. Split your stream into segmented columns to stay engaged with what’s important.
65. YoruFukurou – Twitter client
A native Twitter client for Mac OS X. Dashboard views of incoming tweets, lists, and searches, split across multiple tabs. Comes highly recommended from
66. Happy Friends: Mailbox-type reader
Pick the friends you want to hear from. Never miss their tweets. View all their activity via an inbox-style layout with nested updates.
67. Twitterific: Twitter client for iOS
Powerful Twitter client for iPhone, iPad, and Apple Watch, with cool features like color-coded timelines and muffled keywords or hashtags.
68. Twitter Dashboard: Connecting businesses with their fans, customers, and community.
Twitter’s own client for businesses to manage their accounts, schedule tweets, view analytics and much more.
69. Hash: Today’s talking points
Hash is a Twitter client that focuses on key topics people are talking about in real-time.
Miscellaneous Twitter Tools:
70. Like Explorer: See shares per article
Type in a URL. See the share numbers. Simple.
71. Twitter Feed – Serve your feed automatically to Twitter (and others)
Post a new article on your site. Send a tweet automatically.
72. TW Birthday: Dig up the date someone joined Twitter (even if they won’t say)
For those who omit the “date joined” on their profile, there’s still a way to discover it. See how long your new favorite follow has been tweeting or when a new profile officially landed.
73. Bio is Changed: be alerted when someone changes their Twitter bio (good for job moves)
Rather self-descriptive, this tool updates you when someone changes their Twitter bio. Useful if you’d like to track job moves and major news or even to learn from how people craft unique Twitter bios.
74. and 75. IFTTT & Zapier: Automate your tweeting
Connect multiple apps in unique ways to your Twitter account. For example, post your Instagram pictures as native Twitter photos.
76. Be Present: Track how fast you respond on Twitter
Real-time reports on your response time, response rate, and performance based on industry benchmarks. Also, really pretty to look at.
77. SavePublishing: Tweetable snippets on any website
Install the bookmarklet, and you can reveal any tweetable sentences (140 characters or fewer) from any article.
78. GroupTweet: Collaborate with teammates on one account
Let your teammates and coworkers share to the same account automatically with zero password-sharing. GroupTweet can even append usernames on to the end of individual tweets.
79. Storify: Beautiful Twitter storytelling
Grab any number of tweets and media elements, and place them all into a Storify collection that you can embed and share anywhere.
80. Tweet Topic Explorer: A word cloud per user
Discover the most-used words of any user you choose (even you).
81. Listen to Twitter: Listen to the sentiment of tweets
Type in a keyword and hear an audio track based on the sentiment of the tweets with that keyword.
82. Thunderclap: Automated advocacy
Start a new campaign on Thunderclap, and if you get enough supporters to signup, Thunderclap will send your message out automatically through all your supporters’s Twitter accounts.
83. Periscope & Meerkat: Livestreaming
Live stream video of whatever you’re up to.
84. Twitterfav: Automatic favorites and RTs
Preselect tweets to be favorites or RT’ed based on rules you create.
85. Click to Tweet: Get people tweeting your content
Add a highlighted snippet of easily-tweetable text to your website or blog post.
86. Bedazzle: Rich text editor for Twitter, using unicode
Tons of options to make what looks like fancy fonts and styles in your tweet text (it’s really just unicode characters). Looks great on Macs, and perhaps not so much on Windows PCs.
87. Pullquote: Grab quotes of text from any web page and share easily
Available as Chrome extension, iOS app, and bookmarklet.
88. Who Tweeted It First: Find a story’s origin
Enter a keyword to see which person was the first to tweet it.
89. Little Pork Chop: Tweet storm
Write more than 140 characters, and Little Pork Chop chops your text into Twitter-sized snippets, posting them all one after the other.
90. Hubbble: Favorite reminder system
Favorite as many things as you’d like, and Hubbble will email you later to remind you to follow up on your faves.
91. Nudge: Reminders to engage on Twitter
Select tweets that you can boomerang back for followup later on.
92.  SocialHunt: Track all activity for up to 5 tweeps
Receive an email every time someone shares to Twitter. Set the frequency from “now” to “daily.”
93. Twitter Bookmarks: Save your favorite tweets
Twitter Bookmarks is an easy way to create bookmarks to your favorite things on Twitter.


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