Tips & Tricks for SEO,SMM,Web Design ,Mobile Apps

Super-Easy Ways to Immediately Improve Your SEO Rankings


1. Useful, high quality, relevant content
Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking.
When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time.
Based on this research, content between 2,000 – 2,500 words seems to rank the highest in search engine results.

2. Page load speed

Both Google and Bing take page-loading speed into account in their website ranking algorithm.
There are many ways to increase page load speed, some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes, reducing the number of plug-ins, and minimizing redirects.

3. Image optimization

Besides image file format and sizing, there are other ways to make sure your images are working hard for you on the SEO front.
You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.
Geo  tagging to each image

4. Header tags

Nobody likes running into a wall of text.
Good formatting of your content helps improve the user experience of your website tremendously. It makes readers more willing to spend time to read your content and come back for more, which will ultimately signal your relevancy to search engines.
Proper use of header tags can help break up your content into sections that are easier to read and utilize.
Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords.

5. Outbound links

To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use.
Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.
However, more is not necessarily better. Too many outbound links can be distracting and make the content hard to get through.

6. Different multimedia

Images, videos, slideshows and audio can help enrich the user experience and allow you to deliver information in a way that is most suited to your ideal site visitors.
They also act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!

Videos get visitors to spend more time on a website and retain more information.

7. Broken links

Who wants to get a 404 page after clicking on a link? Broken links make for bad usability.
Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.
Thankfully, you don’t have to go through every single page on your website and test the links manually. There are many tools and apps to help ensure that your site is free of broken links, such as:
·        Screaming Frog SEO Spider
·        Google Webmaster Tool
·        W3C Link Checker

8. Readability

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.
You can use a variety of tools to test your content’s readability, including:
·        Readability-Score.com
·        The Readability Test Tool


9. Layout and formatting
Proper formatting and a user-friendly layout can help improve user experience and make your content easy to scan and digest, so your readers will stay on your site longer and consume your website’s information.
Formatting can help dramatically improve a webpage’s usability by making the content easy to read:
·        Use font size and typography that are easy to read.
·        Use bold type and colors – sparingly and strategically – to call out important information and make the content easy to scan.
·        Use short paragraphs and ample line spacing in between – nobody likes a wall of text.
·        Use bulleted or numbered lists for clarity.
·        Use techniques such as sliders, tabs, progressive layouts, structured grids, modal windows, rollover elements, accordions and mega drop-down-menus to organize content and add interactivity.
·        Break up content into sections with subheads. Proper use of header tags that include keywords also helps improve SEO ranking.

10. Contact us page

websites that have sufficient contact information are considered to be more trust-worthy and therefore may rank higher by search engines.
Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience .

11. Site architecture and navigation

When visitors can’t find what they need on a website right away, they most likely leave the site and this contributes to high bounce rate, low dwell time and low number of pages viewed.
A well-thought-out site architecture reflected in clear navigation is critical in helping visitors find what they want on your site, accomplish their goals and come back repeatedly (repeated visits can improve SEO ranking.

12. Mobile optimization

As of April 2015, Google has started to penalize sites that are not mobile optimized by bumping down their search engine ranking.
More and more users are consuming content on mobile devices, and not being mobile optimized is going to affect user experience and conversion.
It is particularly important for B2B marketers. Research has shown that 77 percent of executives use their smartphone to research a product or service for their business.
Business executives use mobile devices to research products and services for their businesses.

13. Social sharing

The number of Facebook shares, Tweets, Pinterest pins and other social media mentions can influence SEO rank.
Installing social sharing buttons on your website not only makes it easy for users to share your content, and thereby improve user experience, it can also help you rank higher on searches.



Previous
Next Post »

1 comments:

Write comments
aarij ali
AUTHOR
2 June 2018 at 03:06 delete

SEO has certainly made a huge impact over the World Wide Web for the businesses these days. That is why company search engine optimization offers you the best search engine optimization services worldwide in a completely professional and cost effective manner. click for more info

Reply
avatar