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Types of Facebook Posts to Help You Generate Leads From Your Business Page

The 2 Types of Leads You Can Capture on Facebook    :

(1) Direct Leads:

Direct leads are generated by sharing content that links directly back to a form on your website where visitors can share information in exchange for an offer -- whether that be an ebook, coupon, infographic, or any other piece of content. This form is housed on a landing page dedicated to that specific offer

(2) Indirect Leads:

Indirect leads are generated by using Facebook on the path to conversion. For example, if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial Facebook share is helping direct visitors to that landing page.

Types of Facebook Posts to Help You Generate Leads   From  Your Business Page:

 

1) Post landing pages for offers directly to Facebook.

One of the best ways to generate leads on Facebook is simply to send people directly to landing pages for lead-generating offers.

2) Post the blog posts that generate the most leads.

Another way of generating leads from the content your team is producing is to simply pick the blog posts that generate the most leads, and post those ones to Facebook.
Note:  write   a   post   on topic   with   problem and solutions. & include   call to action links   that   attract visitor to read more   on that   topics.

3) Include links to landing pages in your image captions. 

You can get  higher engagement rates into lead generation opportunities, consider including links to your website in the descriptions for your images -- especially your profile picture and cover photo descriptions.

 

4) Use videos to promote lead gen offers

video posts have 135% greater organic reach than photo posts. So if you're trying to increase your lead gen efforts on Facebook, you'll want to start using videos to help introduce and promote those lead-generating content, whether they're offers, events, courses, or something else.

5) Use Facebook Live videos to remind people to register.

Facebook Live is Facebook's live video platform that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.

6) Pin posts that link to lead gen offers to the top of your feed.

Pinning a post to the top of your Page's Timeline allows you to highlight what would otherwise be a typical post. It'll stay at the top of your Timeline for up to seven days, after which it'll return to the date it was published on your Page's Timeline.

7) Add a call-to-action button to your Facebook Page.

You'll find you have seven pre-made button options to choose from: "Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," Watch Video," and "Play Game." Once you choose a button and link it to a page your website, the button you chose will appear up at a fixed location right below your cover photo and to the right.

8) Ask for input on your products.

post a status update to your business' Timeline asking for feedback on one of your products or tools and linking to a landing page where people can sign up for a trial -- or, if it's free, 

9) Run a contest or giveaway.

If the goal of your contest is to generate leads, publish posts on Facebook (in addition to your other social media accounts) that include an attractive featured image or video, language that's compelling and simple, and a link to your contest page where they can fill out a form.

10) Make a Facebook event page for your next webinar.

While we’ve already covered sharing landing pages with dedicated content offerings such as ebooks or contests, webinars are another great format for capturing leads. While you can promote your webinar's sign-up form by posting them to your business' Timeline, another way to spread the word is by creating a Facebook Event with with a separate registration page on your website.
Once you invite someone to a Facebook Event, you can encourage them to register on a separate landing page, where they'll become a lead. In terms of reaching new audiences, Facebook Events are also more visible than standard Facebook posts on the News Feed.

11) Run targeted ads to extend your content's reach.

There are three, overarching formats for Facebook ads that I'll cover in brief here: boosted posts, right-hand column ads, and News Feed ads. The main distinction here is the placement of the ad, as well as the amount of writing and size of image that is allowed.
1.         Boosted Post: This is Facebook's way of letting marketers turn otherwise normal Facebook posts into ads by "boosting" them. The post will show organically to some users, but to get better reach, the admin will press "boost" on the post (shown only to admins, not to other users) so it shows to a larger number of fans and to targets you can select ahead of time.
2.         Right-Hand Column Ads: This is the most traditional on Facebook, it appears on the right side of a user’s Facebook News Feed. We often see less expensive clicks and conversions when using these ads, along with more advanced testing options.
3.         News Feed Ads: These appear directly in a user's News Feed and look more like native advertising, although you can also add a small CTA button. They're part of a tactic called "dark posts," which means using News Feed-style ads that don't actually get published to the News Feed of your Page. In our experience, these ads have a higher engagement rate than right-hand column ads (which makes your Page look super healthy), but they can also be more expensive.

12) Run lead ads to simplify the mobile signup process.

when you click on a lead ad, a form opens with your contact information automatically populated based on what you've shared with Facebook already, like name and email address.












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