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About Quality Score

About Quality Score:-
Quality Score is intended to give you a general sense of the quality of your
ads. The 1-10 Quality Score reported for each keyword in your account is an
estimate of the quality of your ads and the landing pages triggered by them.
Three factors determine your Quality Score:-
·                     Expected clickthrough rate

·                     Ad relevance

·                     Landing page experience

So, having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad.

Expected Click-Through Rate (CTR): How likely is someone to click your ad when Google serves it for the keyword they type in?
When looking at your keyword status, you will see one of three types of statuses for their expected CTR.
·         "Average" or "Above Average" - No significant problems with the keyword’s expected CTR relative to all the other keywords across AdWords
·         "Below Average" - Consider changing the ad text to be more similar to your top keywords

Ad Relevance: Does the ad make sense to appear when someone searches for a particular keyword?
Ad relevance refers to how well a keyword matches the message in your ads, similar to the qualification for expected CTR. For this category, you will also see one of three possible statuses of average, above average, or below average.
Landing Page Experience: Does the information on the landing page correspond to what the ad is offering, and vice versa?
How useful is your landing page to people who click the ad? Is it well-organized ? Does the page have text that relates to a person’s search terms? Is the page clear in its directions?
Note: Your website should be mobile friendly  , fast website  loading  speed.

For this category, you will also see one of three possible statuses of average, above average, or below average.


Conclusion:-
Writing ads that relate to your landing pages and keywords, and ensuring your landing pages are helpful to your potential customers.


Expected clickthrough rate: Definition

A keyword status that measures how likely it is that your ads will get clicked when shown for that keyword, irrespective of your ad's position, extensions, and other ad formats that may affect the prominence and visibility of your ads.
This status predicts whether your keyword is likely to lead to a click on your ads. AdWords takes into account how well your keyword has performed in the past, based on your ad's position. The expected clickthrough rate (CTR) that AdWords provides for a keyword in your account is an estimate based on the assumption that the search term will match that keyword exactly. At auction time (when someone's search terms triggers one of your ads), AdWords calculates a more accurate expected CTR based on the search terms, type of device, and other auction-time factors
There are three possible statuses you can get: above average, average, or below average.
  • Having an "average" or "above average" status means that there are no major problems with this keyword's expected clickthrough rate when compared to all other keywords across AdWords.
  • A "below average" status means that you might want to consider changing your ad text so that it's more closely related to your top keywords.
  • Use this status to help identify keywords that might not be relevant enough to perform well.
  • This expected clickthrough rate is a prediction, so it's different from the actual clickthrough rates shown in the "CTR" column of your account. Unlike the "CTR" column, this status considers how the keyword performs both within your account and across all other advertisers' accounts. This status has also been adjusted to eliminate the influence of ad position and other factors that affect prominence and visibility, such as extensions.
  • It's possible for a keyword to have a high Quality Score and low expected clickthrough rate (or vice versa) because AdWords looks at a number of different quality factors when determining Quality Score. Even if your overall Quality Score is high, looking at the individual factors can help you identify potential areas for improvement.
  • Paused keywords will retain whatever scores they had when they were last active. Therefore, it may not be useful to look at these scores over time. We encourage advertisers to focus on active keywords when looking at their Quality Score sub-metrics, since these scores will be constantly updated.

 

Ad relevance

A keyword status that measures how closely related your keyword is to your ads.
  • This status describes how well your keyword matches the message in your ads. For example, if someone searches for your keyword and your ad shows up, would your ad seem directly relevant to their search?
  • There are three possible statuses you can get: above average, average, or below average.
    • Having an "average" or "above average" status means that there are no major problems with this keyword's ad relevance when compared to all other keywords across AdWords.
    • A "below average" status means that your ad or keyword may not be specific enough or that your ad group may cover too many topics. Try creating tightly-themed ad groups by making sure that your ads are closely related to a smaller group of keywords.
  • Use this status to help identify keywords that might not be relevant enough to your ads to perform well.
  • It's possible for a keyword to have a high Quality Score and low ad relevance (or vice versa) because AdWords looks at a number of different quality factors when determining Quality Score. Even if your overall Quality Score is high, looking at the individual factors can help you identify potential areas for improvement.
  • To see the ad relevance status for your keywords, go to the Keywords tab on your Campaigns page and hover over the speech bubble icon next that's next to a keyword.
  • Paused keywords will retain whatever scores they had when they were last active. Therefore, it may not be useful to look at these scores over time. We encourage advertisers to focus on active keywords when looking at their Quality Score sub-metrics, since these scores will be constantly updated.

Landing page experience: Definition

A measure that AdWords uses to estimate how relevant and useful your website's landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person's search terms.
The landing page experience status describes whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. You can use this status to help identify landing pages that might be hurting your chances of making conversions like sales or sign-ups. You should make sure your landing page is clear and useful to customers, and that is related to your keyword and what customers are searching for. All these factors can play a role in determining your landing page experience status.
Your keywords can have one of three statuses: above average, average, or below average.
  • An "average" or "above average" status means that there are no major problems with this keyword's landing page experience when compared to all other keywords across AdWords.
  • A "below average" status means that you might want to consider some changes to improve your website's landing page.

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