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how to create social media marketing plan


Step 1: Determine Your Objectives

Main objectives:
  • Increase Brand Awareness
  • Drive Sales
  • Generate Leads
  • Create Community around your Brand

Step 2: Decide your Platforms:

Time: How much time can you devote to a social network each week? Plan for around an hour per day per social network - and more in the growth stages.
Resources: Many social media platforms (Snapchat, Instagram, Pinterest) are visual in nature. Even Twitter and Facebook require some design to really capture the attention of users. Do you have those resources? What about a dedicated content team?
Audience: What does your target demographic look like? If you know, do you know on what social media platforms they hang out?

Note: choose platform given below:

Facebook

Linkedin

Twitter

Instagram

Google plus


Step 3: Optimize your Profiles and Pages

Your social media Profile and Pages are an extension of your website. Everything there, despite being on someone else's site, is yours. You're responsible for it.
So, if it looks like a burning trash can, that's on you.
A Page Optimization Checklist:
  • Optimize your Headers and Profile Images
  • Provide Complete Company Information
  • Customize your Facebook Page URL
  • Add a Facebook Page CTA
  • Optimize for SEO
  • Pin your Best Content or Limited-Time Promotions to Top
  • Facebook Page Tabs

Social Media Image Sizes:
For example facebook  cover page 828 * 315 pixels.

 

 

Step 4:

Make your Social Content Calendar:

https://calendar.google.com/calendar

 

Step 5: Identify your Influencers

 

Identifying Influencers Through Social Media


  • Search by hashtag, or Identify the hashtags that your target influencers are using.
  • Put your influencers in a Twitter list so that you can organize and follow them most effectively
  • Watch the "retweets" of Influencers to determine how "actionable" engagement with them might be.
  • Watch their activity. How are they engaging with their Followers? Are they sharing other people's content. How frequently, and what does the response seem to be?

There are three ways to rate your influencers:
#1. Context: Does this person fit with my brand? Sure, Lady Gaga might have more than a few social media followers, but if she promotes your SEO consulting business will any of them care?
#2. Reach: Does this person have a network it would be valuable for me to reach? This can be size of network, but it can also be how passionate that network is about the subject. This score can also be increased based on the influencer's expertise or the esteem they're held in by the industry.
#3. Actionability: Will this person share my content? Are they receptive to communication or closed off and, despite their network, anti-social?

 

 

Identifying Influencers Through Tools:


Find and influencers through search. Analyze and filter them by reach, authority, influence and engagement. Follow directly within the platform and add to Twitter lists. Track their activity (what they share, how often, and where).
Traackr allows you to upload lists of Influencers, assign ownership to your team members, track conversations and engagement. Better though, Traackr makes it possible for you to identify the influence of your Influencers with a comprehensive analytics platform.

 

Incentivizing Influencers:


  • Do a blog trade. Write on their blog and ask them to write on yours.
  • Trade promotion. If you have an email list, tell an influencer that you'll share their content if they share yours.
  • Include a link to an influencer's content (helps them with SEO as well as brand awareness) and ask them where they'd like the link to send people.
  • Pay for a  Tweet.
  • Pay for a guest contribution (on your blog) and a share with their audience.
  • If you're investing in Instagram, be prepared to pay. But it can be incredibly lucrative. Here's an example of a sponsored post from fashion Influencer Louise Roe, a model and blogger from LA with 560,000 Instagram Followers:



Step 6: Find & Create Your Content

To make sure your social media marketing plan succeeds, you can't just publish the same cat photo over and over again, and nor can you consistently post promotional content.
Content sharing on social media is about two primary things…


1. Curated Content


Curated content is the stuff you find which is relevant to your business but not written by it.
Sources for content to curate:
Influencer content is a great type of curated content. Many platforms (including Feedly and BuzzSumo) will allow you to "subscribe" to a influencer's content publications.

Top influencer marketing strategy: Follow an influencer and then share their content with creative analysis and thoughts (and remember to @mention them when you do) for a few weeks. This will increase the chance they'll follow you back and recognize your name when you reach out with a request for feedback or a quote or a "preferred link."


2. Created Content


Create the content your Fans want to read. Ask yourself these five questions before starting any content strategy:
  • What are they interested in?
  • What are their pain points?
  • What kind of content do they want?
  • What is a confusing or complex part of your industry?
  • What do they need to accomplish their goals?

Step 7: posting

Social Media Posting Best Practices:
·        Target your Post (Facebook allows post targeting by location and interest)
·        Tap into what people are thinking about with holidays & current events
·        Share fan-created content
·        Stick with the 80:20 rule - 80% educational, entertaining, fun content and 20% promotional (this can change if you're in ecommerce).
·        Use images in every post
·        Use quotes
·        Ask questions
·        Use testimonials
·        Tag influencers, users and other brands you like
·        Be helpful
·        Use Hashtags
·        Use video (particularly on Facebook)
·        Keep posts short
·        Offer social media-exclusive Discounts
·        Activate the comment section by starting the conversation and responding to comments
·        Include a CTA
·        Show behind-the-scenes
·        Offer How-to guides
·        Offer facts and trivia
·        Try "fill-in-the-blank" posts
·        Try "Caption this photo" posts
·        Try "Remember when?" posts

 

Step 10: Tracking

Check facebook page insights

Check linkedin articles analysis

Check twitter analytics

Use google analytics  



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