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what is Re marketing in Adwords

About re marketing:

Remarketing shows ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.
This article introduces the benefits of remarketing and the types of AdWords remarketing campaigns.


Whether you're looking to drive sales activity, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of your advertising.
  • Access to people when they're likely to buy: You can reach people who've interacted with your business. You can advertise to them when they're searching, visiting other websites, and using other mobile apps.
  • Lists focused on your advertising: Create remarketing lists for specific cases. For example, a list targeted to people who added something to their shopping cart but didn't complete a transaction.
  • Large-scale reach: You can reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps.
  • Efficient pricing: You can create high-performance remarketing campaigns with automated bidding. Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price. There's no extra cost to use Google's auction.
  • Easy ad creation: Produce text, image, and video ads for free with Ad gallery. Combine a dynamic remarketing campaign with Ad gallery layouts to scale beautiful ads across all of your products or services.
  • Campaign statistics: You’ll have reports of how your campaigns are performing, where your ads are showing, and what price you're paying.
  • Help customers find you: Show ads to previous visitors who are actively looking for your business on Google Search.

Ways to remarket with Google AdWords

  • Standard remarketing: Show ads to your past visitors as they browse sites and apps on the Display Network. Learn more
  • Dynamic remarketing: Boost your results with dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed on your website or app. Learn more
  • Remarketing lists for search ads: Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website. Learn more
  • Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps. Learn more
  • Customer list remarketing: With Customer match, you can upload lists of contact information that your customers have given you. When those people are signed into Google, you can show them ads across different Google products.

About remarketing setup :

step 1:- click on Campaign then on left hand side you will see  Shared Library  click on  Audiences

step 2: then you  will see re marketing list  choose  website visitors ..
 step 3 then you willl  see option for use Dynamic Ads   select  this
 step 4: after selecting  you choose  business type for example  we have shown  business type  "Education".

  Step 5: then click on setup re marketing  then  you will see following  for  "creating your feed enter your email id  and  note to get fee instrutions ..

Step 6: & click on continue  then you will see html code  , copy this  html  code & paste to all your website pages. inside html code  right before <body> tag

finally click on Return to audience.

Re marketing  setup   guidance for new user interface:

Re marketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.
This article gives you a general overview of the four steps required to create remarketing campaigns.

Before you begin

Starting in October 2017, advertisers who set up the AdWords tag for remarketing in the new AdWords experience will see the new AdWords tag that consists of a global site tag and an optional event snippet. If you have the previous AdWords tag installed on your website using JavaScript, it will still work; however, it’s recommended that you use the new AdWords tag. Learn about the Changes to the AdWords remarketing tag.

To use remarketing, you'll need to choose a campaign type that's supported.

Display Network campaigns

To use remarketing on the Display Network, choose "Display Network” as your campaign type when you create a campaign, and select the goal of "Drive action" > "Buy on your website". It’s not necessary to choose a marketing objective (goal), you may build your campaign without one. However, if you choose a marketing objectives, you'll see features designed specifically to help reach your goals. Continue to set up your campaign, then click Continue.

After you’ve provided the remaining campaign details, create an ad group. Under “People: who you want to reach”, click to expand the “Audiences” section and select the remarketing lists you’d like your campaign to target under the “Remarketing” audience picker.
You can choose to use the remarketing lists you’ve created, or use lists that were automatically created for you by AdWords. To create a remarketing list of your own, first you have to add a first-party Audience sources in the Audience manager. Learn more about creating a remarketing list. 

Search Network campaigns

To use remarketing lists for search ads, choose "Search Network” as your campaign type when you create your campaign. 

After you’ve created your campaign:
  1. Click the tool icon  in the top right corner of your screen.
  2. Under the section labeled “Shared library”, click Audience manager.
  3. From the page menu on the left, click Audiences lists.
  4. Select the audience list you’d like to add to your campaign.
  5. In the blue bar that appears above your audience lists, click “Add to…” and select “Ad groups.”
  6. In the picker, select your campaign, then add your audience list to the ad groups that you choose. You may remove the audience list from any of the selected ad groups on the right hand side of the picker. 
  7. Click Next.
  8. Choose a targeting setting for audiences in the selected ad groups
  9. Click Add audiences

Add the remarketing tag to your website or app

To start using remarketing, add the remarketing tag snippets to the pages of your website or to your mobile app.
The remarketing tag snippets are small blocks of code that you get when you set up the AdWords tag in Audience sources. When you have the snippets, you can then add them to your site or mobile app.

Getting started with remarketing lists

After you've tagged your website or app with the AdWords tag, you’re ready to create a remarketing list.
For example, you can create a remarketing list for visitors to your most popular product category page and call it "Popular category list". The remarketing snippet tells AdWords to save visitors to your "Popular category list." When people visit that page, their cookie ID is added to the remarketing list.

AdWords automatically created remarketing lists

After setting up your first remarketing campaign, AdWords will create default remarketing lists for you. That way, you're all set up to start targeting your lists in your ad groups right away. Learn more About automatically created remarketing lists that are available for you.
Popular default remarketing lists to consider using for your first remarketing campaign are:
  • All visitors: This list populates using all values from all parameters in your remarketing tagging implementation and includes “Are people who visited your pages with remarketing event snippets”.
  • All converters: This list populates automatically using your conversion tracking tag and includes “Anyone who converted on your website”. If you haven't set up conversion tracking, this list will be empty.
  • AdWords optimized list: This is a combination list, made up of multiple audiences from available audience sources into a single remarketing list. To create this list, you'll need to connect at least 1 data source in the Audience sources page.

Remarketing list rules

Once you've added the global site tag and optional remarketing event snippet to your website or app, you can define lists for different sections of your website or app using rules. For example, if you want to define a list for a webpage where you sell stilettos, you can use this rule: "URL contains stilettos." Note that you must have 'stilettos' in the URL of the product pages (ex:
With rules, you can create as many lists as you want without having to add more tags to your website or app. It’s a best practice to start with the lists that are automatically create for you, if you’d like to personalize your list, you can use the list rules. Keep in mind that only lists with more than 100 active users will be eligible to run ads. Creating many granular lists may not be eligible to run as they may not meet the minimum requirements.

Custom parameters

The dynamic remarketing event snippet lets you send custom parameters that you can use to create your remarketing lists.
For example, you can send the product price and the page type (such as the purchase page) in the event snippet to create a list for people who bought any product above a certain price. In this case, the custom parameters you'd include in the remarketing event snippet would be "value" (price of the product) and "pagetype" (type of page, which indicates how close to purchasing customers are).


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