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Audience Optimization for Facebook page

Getting Started

Audience Optimization is available for all English language Pages, so Page admins should ensure that they have the tool enabled.
If your Page has more than 5,000 likes, the Audience Optimization features will be automatically turned on. You can begin adding tags to your posts.
To turn on the Audience Optimization tool, follow these steps:
  1. Go to your Page.
  2. Click 'Settings' in the top right hand corner.
  3. Click 'General' in the tab column on the left side of the page.
  4. Find the row labeled 'Audience Optimization for Posts' in the middle of the page and click 'Edit.'.
  5. Check off the box that that allows you to begin using the feature.


How do I add or edit country or age restrictions for my Page?

When you add restrictions, only people who meet the requirements will see your Page. Anyone who likes your Page but doesn't fit the requirements will be deleted. You can update your Page's restrictions at any time, but people who were removed won't be added back unless they like your Page again.
Keep in mind that you may not be able to share posts to external sites if your page has country or age restrictions.
Learn how to limit the audience of posts on your Page.
Add or Edit Country Restrictions
You can choose to show or hide your Page only to people in some countries. To add or edit country restrictions for your Page, you'll need to be an admin. If you're an admin:
  1. Click Settings at the top of your Page
  2. From General, click Country Restrictions
  3. Add one or more countries and choose to hide or show your Page to viewers in those countries
  4. Click Save Changes
If no countries are listed, your Page will be visible to everyone.
Add or Edit Age Restrictions
You can use age restrictions to limit the audience of your Page. For example, if the topic of your Page includes alcohol or adult products, you may consider using age restrictions.
To add or edit age restrictions for your Page, you'll need to be an admin. If you're an admin:
  1. Click Settings at the top of your Page
  2. From General, click Age Restrictions
  3. Select the age group that should see your Page
  4. Click Save Changes
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