About
Dynamic Search Ads:
Dynamic Search Ads are
the easiest way to find customers searching on Google for precisely what you
offer. Ideal for advertisers with a well-developed website or a large
inventory, Dynamic Search Ads use your website to target your ads and can help
fill in the gaps of your keywords-based campaigns. Without Dynamic Search Ads,
even well-managed AdWords accounts with many keywords can miss relevant
searches, experience delays getting ads written for new products, or get out of
sync with what's actually available on advertisers’ websites.
How they show:
When someone searches on
Google with terms closely related to the titles and frequently used phrases on
your website, AdWords will use these titles and phrases to select a landing
page and generate a clear, relevant headline for your ad.
Example. You
own an international hotel chain. Someone searching on Google for “luxury hotel
New York” sees your ad with the headline “Luxury hotel - NYC,” clicks your ad,
and then lands on the site of your top New York location.
In this way, Dynamic Search
Ads can quickly direct potential customers to what they want on your site.
You are responsible for the
final text that appears in your ad, so keep this in mind when choosing your
landing pages.
How targeting works:
Dynamic Search Ads use
content from your website to target your ads to searches. You choose from a
variety of targeting options, including:
Landing
pages from your standard ad groups: All webpages that you’re
currently running search ads against, across all of your accounts. This
targeting option makes it easy to increase traffic on the webpages you’re
already using as landing pages in existing ad groups and campaigns.
Categories:
Sets of landing pages organized by theme. You decide which sets of pages to
target, how to group similar pages, and the level of granularity.
Page
feed: Use a spreadsheet of URLs for the most focused targeting. You
can then target your entire feed or parts of it. For instance, you can label
pages about "products with 4-star reviews" or "hotels with lots
of availability” and target URLs with those labels only.
Benefits summary:
Here are some of the
benefits of using Dynamic Search Ads:
·
Save time. No
more mapping keywords, bids, and ad text to each product on your website. Plus,
Dynamic Search Ads may help you advertise to new markets faster than other
alternatives.
·
Frequent, automatic updates
to your ads. When you make changes to pages in our index, we'll crawl
your website again to help ensure that your ads are as up to date as possible.
·
Show relevant, dynamically
generated headlines with your ads. When a customer's
search is relevant to your product or service, AdWords will dynamically
generate an ad with a clear headline for the most relevant page on your site.
·
Control your campaign. You
can show ads based on your entire website, or specific categories or pages. Or,
prevent your ads from showing for products that are temporarily out-of-stock.
·
Capture additional traffic. Dynamic
Search Ads can help you gain additional traffic and sales by promoting your
business to more customers than you can reach with a keyword-targeted campaign.
·
Control your messaging. The
description is a single, long line—giving you more control over the messaging
in your ad.
·
Display URLs are based on
your final URL domain. You no longer have to enter your
display URL when creating a new ad. Instead, AdWords will use the domain from
your final URL and show it as your ad’s display URL. For example, if your ad's
final URL is www.example.com/outdoor/hiking/shoes, the URL on your ad will
appear as www.example.com.
Step by step guide for Dynamic search ads:
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