How TrueView video discovery ads work
TrueView video discovery ads can run on the YouTube search results and watch pages for both desktop and m.youtube.com, as well as the mobile app homepage. The ad unit consists of an image thumbnail and up to three lines of text. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself.
Assets overview
| Asset name | Description |
|---|---|
| Video URL | Video must be uploaded to YouTube |
| Image | Choose from 4 auto-generated thumbnails To implement custom thumbnails, contact your Google representative |
| Headline text | 25 characters max (any more than 25 will be truncated on some devices) |
| Description | Two lines 35 characters max each Description is not shown in Suggestions |
In order to create a TrueView video discovery ad, videos must be public or unlisted. All ads must must comply with the YouTube Advertising Policies.
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