Learn New Things in Digital Marketing Techniques

Quick seo interview preparation


Important   On-page SEO points  :

1 seo friendly url:-
a)it should include your main focus keyword
b)Seprate each word by hyphen
c)small Letters

example :

2)Page title :-
a)it should start with main focus keyword
b)its length should 65 characters which count space also
example :
<title> main focus keyword</title>
3)page description(meta description):-
a)Its Describe your web page
b)Its should include your main focus keyword with description
c)Its should be 155 to 165 characters  with include space
example :
<meta name=”description”  content=”your page description with main focus keyword” />
4)Meta keyword:-
a)it include your targeted keywords minimum 5 keywords.
b)and each keywords separate  by comma

example :
<meta name=”keywords”  content=”keyword1,keyword2,keyword3,keyword4,keyword5,….” />

5)your web page content should include <H1>,<H2>,<h3> html tags with main focus keyword
6)your first hundred words of your first paragraph should include your main focus keyword
7)your web page content paragraph should include LSI keywords(search related keywords)
8)Your web page should include 2 internal links and 2 external links

example :
<a  herf=”seo-friendly-url.html”  Title=”main focus keyword”> Anchor Text </a>

9)image optimization:-
a)image name should include your main focus   main keyword
exp:-
<img src=”main-focus-keyword.jpg”  alt=”main focus keyword” />






Important   OFF page   SEO points :

1. Social Media Sharing :

Share your website links and blog post to your

Facebook profile ,facebook page,facebook groups which are relevant to your topics.



2. Forums (Q/A link Building)

People often search for the answers on the internet and several webmasters use this opportunity for link building purpose.
Take Quora the No 1 question and answers discussing website. Most visitors type their questions and get the answer

3. Social Bookmarking

Social Bookmarking is a way people use for bookmarking or store their favorite web pages, articles, videos, etc.
Many Social Bookmarking websites links are Dofollow which allow Google to follow them and rank their websites.
Example  : digg.com/submit ,  StumbleUpon.com

4. Blog Comments

Blog Commenting is my favorite OFF-page SEO link building method by this method you can build powerful backlinks to rank your website.
For example: To comment on digital marketing blogs
Search in google   “  digital marketing blogspot” 
Digital marketing   post comment
Digital marketing blog

5. Press Release:

Press releases are one of the effective link building strategies and it still continues to boost search engine rankings.
Through press releases your website will appear on Google news section from that you would obviously get a large amount of traffic to your website.

6. Web 2.0:

Web 2.0 link building is the great tactics and Secret method for ranking websites.
By default, every web 2.0 websites such as WordPress, Blogger, Weebly has high page rank and Domain authority.
When we use these sites for link building it works great when done correctly.
The biggest advantage of using this Off-page SEO tactic is that you can have full control to handle the links.
By having full authority you can change links, modify anchor texts, add or even delete backlinks.

How to create web 2.0 links?

SELECT top five web 2.0 websites.
Create a website with anchor name in the domain name.
For example, if you want to rank for  php.com ,  create website name as phptraining.wordpress.com or phptutorials.wordpress.com
Your blog should have necessary pages like Home, About, Contact us, etc.
Then write 300 – 500 words content with perfect ON-page SEO and link to your website with powerful anchor texts.
Since web 2.0’s take a long time to get indexed on Google, Use link indexing services to index your Web 2.0 articles soon.
To make even more effective bookmark web 2.0 articles on social bookmarking sites and also share on social media sites.

7. Profile links:

Good profile links can improve your website ranking. It will not only act as backlink but it is most than a backlink that will increase your overall website branding.
Getting profile links from popular websites will act as a good consideration for Google to judge your website and rank on top search results.
So join the most popular social media websites with high DA and go to the settings and look for the website or Home Page box and add your website homepage URL.

 

8. Directory Submission:

Listing your website on directories is part of SEO to get powerful backlinks to your website.
In order to get quality backlinks, you need high PR directory websites which give dofollow backlinks.
Although directory submissions are easy most people find it difficult for listing their websites. For example   http://www.bloghub.com

9.  Article Submission:

Write article to your relevant topics on website like hubpages.com   & creating backlinks inside article content.

 

10. Infographics  images  :

Pin  infographics images on pinterest.com 

Pinterest is a web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and on a shorter scale, GIFs and videos.

 

11. Guest Posting
Guest posting is the most popular link building method where an article is written as a guest post by another website webmaster.
Where the author places his/her one of website article links inside the article in that way the link juice passes to guest post author’s website.

HOW TO CREATE SEO FRIENDLY CONTENT :

STEP 1: Use Buzzsumo to Decide on the Topic

First of all, you need to find an appropriate topic for your article.


STEP 2: Use Serpstat , seo quake type  tools to Handle the SEO Factors:

https://serpstat.com/

For keyword research:

https://serpstat.com/keyword-research/

 Use  Lsi  keyword  for your topic search related  keywords.

LSI keywords (Latent Semantic Indexing) are basically keywords that are semantically related to your primary keyword. 

For example  you  search on google.com   about  lsi keywords then at bottom of search  result you  will finds  searches related to  it that keywords are called as Lsi keywords.

 

Check Competitors’ Articles:
Also, you can check if your competitors have successful articles on your topic. This tool sorts the “Top Pages” by number of organic keywords used, which makes it easy to glance through the list to make sure your idea hasn’t been covered. You’ll also see how many Facebook, LinkedIn and Google+ shares it’s gotten, as well as Potential Traffic.
Article Structure   :
Once you’ve finally decided on which topic to write and how you’ll create better content than the competition, you need to find out what exactly people want to know on this issue. I use the Search Questions   on quora.com type forum signatures   where people usually   share questions and answers .

STEP 3: Use Grammarly types tools to Check Mistakes and Avoid Plagiarism:

https://app.grammarly.com/

http://www.gingersoftware.com/

 

STEP 4: Use Hemingway to Be Brief:

We all know best practices for online writing: short sentences, short paragraphs, subheadings, bulleted lists, etc.

http://www.hemingwayapp.com/

Hemingway App makes your writing bold and clear

 

Step 5: Use Keyword Density Checker to Avoid Being Spammy

Use   this tool for keyword density :

In search engine optimization (SEO) keyword density is the measurement in percentage of the number of times a particular keyword or phrase appears compared to the total number of words in a page.

https://smallseotools.com/keyword-density-checker/

use   to find search related keywords for your content articles:

http://www.thesaurus.com/



 

 10 Tips For Seo Content:

1. Choosing The Right Keywords

Search Engines Identify Your Website Contents With The Help Of Keywords. These Are Usually Very Closely Related To The Search Terms That Are Entered By The Users In Search Engines. Before Writing Any Topic For Websites Or Blogs, You Will Need To Conduct A Thorough Research On The Keywords That Are Closely Associated With The Topic. You Could Make Use Of Keyword Research Tools Like Google AdWords’ Keyword Tool To Find The Most Popular Keywords.

2. Readability


Please remember that you are, first and foremost, writing for your readers and not search engines. You might find it difficult to use some of the popular keywords grammatically, but you cannot really afford to skip it all together. Although search engines look for the keywords in particular, they would want the readers to read quality content. Therefore, you will need to make sure that the content is interesting and adds value to the readers, instead of just stopping it short with overused keywords. Keywords should not stop the content flow.

3. Content Relevancy

Make Sure That You Make Use Of Keywords Whilst Maintaining The Relevancy To Your Content. Search Engines Employ A Number Of Methodologies So As To Be Able To Detect Content That Has Been Created With The Sole Purpose To Obtain Good Ranking. Not Only Will Such Content Become Unreadable, But Chances Are That Your Website Gets Blacklisted By Search Engines.

4. Keyword Placement

Overusing Keywords Is Not A Good Idea, As Your Readers Will Know Your Intentions Immediately. Instead Of Using Your Keywords All Through The Content, You Could Use Them More In The Starting Few Paragraphs And As Subheadings. In The Other Parts Of Your Article You Can Then Use Alternative Synonymous Or Phrases Instead Of The Keywords.




5. Make Short And Crisp Paragraphs

Users Hate Reading Big Blocks Of Paragraphs. Moreover, Chunks Of Text Will Make Your Article Look Boring. Because Of This, They Might Not Even Read Your Post Or Article Completely, Which Would Be A Real Waste Of Your Time And Efforts. The Contents Will Become More Readable If The Paragraph Sizes Are Restricted Within 4 To 5 Lines.

6. Use Bullets And Numbering

Most Of Your Readers Are Likely To Have A Short Attention Span, And They Might Not Be Interested In Reading The Entire Content Of Your Article. They Would Instead Prefer Skimming Through Bullet Points If They Are Crisp And Concise. Therefore, It Would Be A Good Idea To Use Bullets And Numbering Whenever Possible.

7. Make Subheadings

Subheadings Can Be Very Helpful In Directing Readers To The Precise Points That They Are Interested In. Moreover, You Could Also Use The Keywords As Subheadings, So That The Flow Of Reading Does Not Get Interrupted.

8. Proper Linking

If You Have To Hyperlink Any Of Your Content To Some Other Page, Make Sure That You Explain The Relevancy Of That Page Very Clearly. If The Page You Are Linking To Is Not Relevant To What You Mention In Your Content, It Would Surely Annoy The Readers. You Could Lose Your Credibility With Those Readers, And That Is Something Which Is Really Difficult To Regain.

9. Avoid Repetitions

Some Writers Think That They Need To Reiterate Or Restate The Same Information In Order To Drive The Point To The Readers. Well, Readers Are Smart Enough To Understand The Information When They Read It For The First Time. Repetitions Might Irritate Them As They Might Feel Like Getting Back To Square-One Even After Reading Half Your Article. It Is Always Better To Continue With Information Rather Than Repeating The Same Things. You Could Maybe Write Your Opinion On That Point Instead Of Restating It.

10. Proofread Your Write-Up

Unless You Have Very Good Typing Skills, You Are Bound To Make Mistakes While Writing. Make Sure That You Proofread Your Articles Or Posts Very Carefully Before Publishing Them. It Would Be A Good Idea To Proofread Twice To Eliminate All The Errors In Your Write-Ups.
In Addition To All The Above Points You Will Need To Make Your Content Interesting For The Readers. You Could Interest Them More By Writing Something That Has Out-Of-The-Box Kind Of Thinking.

 

Seo Tools for website Audit & improve seo Performance & ranking


(1)A powerful SEO TOOLS:

https://www.seoquake.com/welcome/index.html

it will give you  whole analysis on  page  info, internal links ,google indexing ,external links ,keyword density and much more.


(2)Website  Load  and PageSpeed Insights:

 analyzes the content of a web page, then generates suggestions to make that page faster

https://developers.google.com/speed/pagespeed/insights/

https://tools.pingdom.com/

(3)Check your listings on Google, Bing, and other local search engines.

https://moz.com/local/search


(4)Find  Great  Keywords:

Keyword Tool Is The Best Alternative To Google Keyword Planner And Other Keyword Research Tools  https://keywordtool.io/
& Google Keyword Planner tool.

https://adwords.google.com/intl/en_in/home/tools/keyword-planner/

(5)Free Report on Any website :

https://www.similarweb.com/website/

(6)seo  rank  checker tools:

https://smallseotools.com/keyword-position/
https://serps.com/tools/rank-checker/
https://moz.com/tools/rank-tracker

(7)build site map create  sitemap.xml file for your website.:

https://www.xml-sitemaps.com/

(8)Audit and score for your website:

seo  score  checking and website :

https://seositecheckup.com/

https://smallseotools.com/website-seo-score-checker

(9)Check your website Search and Content Performance

https://suite.searchmetrics.com/en/research

(10)find Broken link of website:

https://chrome.google.com/webstore/detail/check-my-links/ 



(11)Find Duplicate Content:
Check for duplicate content

http://www.copyscape.com/


(12)This tool is used to validate the structured data for any web page:

https://search.google.com/structured-data/testing-tool

(13)Generate effective robots.txt files that help ensure Google and other search engines are crawling and indexing your site properly.

tools.seobook.com/robots-txt/generator/


(14)free seo backlink checker tools:

https://smallseotools.com/backlink-checker/

https://moz.com/researchtools/ose/

(15)mobile friendly  Responsive checker tool:

https://search.google.com/test/mobile-friendly

(16)Google  Web Master Tools:
Track your site's search performance with Google Search Console and browse around for Google Webmasters support, learning and community resources. ... Get support for your site. If something's wrong with your site, get help fast using our top issues list, support documentation and testing tools





(17)Google Analytics :

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
https://analytics.google.com/analytics/web

(18)This search engine indexing simulator tool shows the source code of a page, all outbound links on the page, and common words and phrases found in the page copy.


(19)Website Comparison tools:

Compares the page titles, Meta information, and common phrases  occurring on different pages.



(20) Back   Link checker analysis tool:


 




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