Skip to main content

7 Goals of social media marketing in 2018


Social   Media Marketing:

        Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Social Media:

        Social media is an umbrella term
  That  defines  various activates that integrate technology, social interactions and the construction of words , pictures ,video , audio.
        Social media refers to online tools and services which allow an exchange of ideas, information, videos, pictures, and graphics — just about anything you can name.
        Social media also allows easy sharing and distribution of existing content to others so that professional work can be shared through networks.

Types of Social Media:

        Social Networks
        Bookmarking sites & Social News
        Multimedia Sharing
        Blog
        Micro blogging
        Ecommerce site
        Discussion forums
                    

Social networks:

A social network site is a social media site that allows users to connect and share with people who have similar interests and backgrounds. Facebook is the most popular example of a social network website.



Bookmarking sites & Social News:

        BookMarking  sites allow users to save and organize links to any number of online resources and websites. A great feature of these services is the ability for the user to “tag” links, which makes them easier to search, and invariably, share with their followers.
        Social News site  allows its users to post news links and other items to outside articles. Users then vote on said items, and the items with the highest number of votes are most prominently displayed
        http://digg.com/
        http://www.pinterest.com/
        http://www.reddit.com/
        https://delicious.com/

Blog:
        A BLOG refers to a public webpage which is published by either an individual or a group of individuals. BLOGS are used to comment on all sorts of topics, depending on the interests of the blogger (author). Originally, blogs were the work of a single author, or in some cases several authors.
        Most popular are blogger and wordpress

Microblogging:

        These are just what they sound like, sites that allow the users to submit short written entries, which can include links to product and service sites, as well as links to other social media sites. These are then posted on the ‘walls’ of everyone who has subscribed to that user’s account. The most commonly used microblogging website is Twitter and Tumblr .

Ecommerce site :

        A big trend emerging across all types of social media is the ability to view and purchase desired goods with a click of a button. e-commerce elements have been adopted by many networks whose primary functionalities place them in different categories, such as Pinterest, Twitter, and Facebook.
        Amazon and  flipkart



Discussion forums:

A   meeting   or  medium where ideas and views on a particular issue can be exchanged.


Social Media   Marketing   Goals :-

1. Develop Brand Awareness
Here are some KPIs(Key Performance Indicator) to help track and report on the success of this objective:
·        Mentions: the number of times the brand comes up in social media conversation and the number of times these conversations are shared.
·        Impressions: the number of potential views that a message has.
·        Reach: the number of people who have received viewed a publication.
·        Social Sessions: the number of site visits, blog post views, etc.
·        Share of Voice: volume of mentions received by a brand versus volume of mentions received by all relevant competing brands.

2. Increase Size of Social Communities and   Accurately Target Audiences:

The relevant KPIs(Key Performance Indicator) here are:
·        Community Performance: the number of fans, followers, or subscribers broken down by social media channel.
·        Community Progression: the follower growth rate by social media channel.
·        Share of Community Voices: number of followers compared to those of competitors.
·        Share of Voice by Channel: the community size of each social media platform as a percentage of the total number of social followers across all platforms.
·        Social Visits: visitors coming to social media accounts coming from the brand’s website or blog.

3. Strengthen Engagement Strategies to Increase Customer Loyalty

The KPIs(Key Performance Indicator) for this objective are:
·        Interaction Performance: the number of interactions (likes, retweets, shares, etc.) and number of comments.
·        Evolution of the Interactions: the growth rate of interactions.
·        Publication Performance: the number of messages generating an amount of interaction greater than a predefined threshold.
·        Influencer Population:  the number of influencers and brand ambassadors as a percentage of the community size.

4. Monitor Customer Feedback

The following KPIs(Key Performance Indicator) should be measured for this objective:
·        Brand Perception: the sentiment associated with the brand and its products, especially in comparison to competitors.
·        Evolution of Perception: the percentage of positive versus negative sentiment over time.
·        Reputation Score: the sentiments associated with the brand weighted against the community size of each review.
·        Response Performance: the response rate to social media interactions.
·        Resolution Performance: the number of customer tickets resolved over a given time period.

 

5. Enhance Public Relations:-

By following your company’s mentions, you can find out what customers are saying about your brand, and respond to complaints in a timely manner. In fact, according to Social Media Today, when companies engage and respond to customer service requests over social media, those customers end up spending 20% – 40% more with the company. Responding quickly and solving problems allows you to stay ahead of large-scale complaints and create brand loyalty. This type of engagement is easier by using tools such as a Unified Social Inbox.
Analytics to Track:
Ø  Improve Relationships
Ø  Mentions
Ø  Ratings

6. Convert Social Followers into Qualified Leads and New Business

Towards the end of marketing campaigns, brand content should have generated social media followers and interactions with prospective customers. The associated KPIs here are:
·        Number of Leads from Social Media: the share of marketing leads originating from social media which are turned into qualified commercial leads and integrated into the CRM platform.
·        Lead Growth from Social Media:  the growth rate of conversions from social leads to sales leads.
All of these objectives must be regularly reported for initial analyses, which will then be complemented with predictive and corrective analysis.

7. Research and Development:-
By constantly engaging with customers, your company can stay up to date on the problems they’re facing and develop solutions. Just as importantly, follow your competitors on social media to see how they engage their customers, if they’re facing any complaints, and if they’re rolling out any promotions or new products. A great way to track competitors is using eClincher’s Custom Search Feeds, where you can create and save feeds based on specific keywords.
Analytics to Track:-
Ø  Keep Track of Competition
Ø  Increase Engagement
Ø  Insights into Customer Problems



Comments

  1. Wonderful article, which you have shared here about the social media marketing. Your article is very informative for us to know more about the SMM. If you are looking for the Social Media Marketing Agency for their business marketing, Visit Social Media Marketing Agency London

    ReplyDelete
  2. This article content is really unique and amazing.This article really helpful and explained very well.So i am really thankful to you for sharing keep it up..

    Private Label CBD

    ReplyDelete
  3. Future clients can expect an organized team best branding agencies that deliver high-quality work on time.

    ReplyDelete
  4. You have shared a magnificent post about Social Media Panel‎. I think this is the best blog to know more about social media. Really social media is the best platform to promote anything which we want. Thank you for providing such an informative post. Cheapest Social Media Panel‎

    ReplyDelete
  5. It is a proficient article that you have shared here about social media marketing. I got some unique and valuable information from your post. Thankful to you for sharing this article here.Smm panel

    ReplyDelete
  6. I really want to thank the author for such a nice blog that helped me to understand why it is important. Smm panel India

    ReplyDelete
  7. I'm really inspired together with your writing skills and also with the layout for your weblog. Thanks for sharing this blog here. SMM Panel Reseller India

    ReplyDelete

Post a comment

Popular posts from this blog

Free Article Submission Websites:

EzineArticles.com Ezine Articles remains at the top of the pile by virtue of enjoying a PageRank of 6 from Google. The website has become a comprehensive source of articles available for your reading pleasure online. It is a great platform for marketers to post their content. The best thing about using Ezine Articles is that it is completely free to use. So, despite the high PageRank among article submission websites and the ability to add two text links per article, you don’t have to pay a dime for posting articles here. SearchWarp.com Search Warp is similar to Ezine Articles in the sense that it is also a free website for submitting articles. It also has a high PageRank, 5. The added advantage you gain by using Search Warp is adding 3 text links per page you upload to the directory. This makes it one of the top article submission websites you can use for free. eHow.com eHow has the highest PageRank among article submission sites, 8. When it comes to eHow, you need to pro

SEO Learning Notes

Advanced Internet Marketing Course 1. Introduction of SEO and Search Engines     (What are SEO, Benefits of SEO, and Features of SEO?) 2. Types of SEO     (How Many Types of SEO)     (Off Page and On Page)     (Off Page Description and On Page Description) 3. About Off Page      Directory      Article      Blog      Forum      Social Bookmark      Classified      Network Creation 4. About On Page      Meta Tag      Content      Anchor Text      Alt Tag      Error Checking and Solution      Broken link Checking and Solution 5. Competitor Analysis 6. Keywords Research & Analysis 7. Content Copywriting & Optimization 8. Sitemap Creation & Submission 9. RSS Creation & Submission 10. About Robots.txt 11. Static & Dynamic Websites 12. Website Planning & Structure 13. About SMO 14. About SEM 15. About PPC 16. Social Media & Network Marketing 17. Website Analyt

Digital Marketing Services

SEARCH ENGINE MARKETING:- In this we will help you to reach your target audience & make best online presence. We do:- Google Search Campaigns. Google display campaigns. Google Video Campaigns. Google App Download Campaigns. Re-marketing Campaigns. Google Ads PPC  Services:- it   is the leading PPC platform which is offering the best PPC  services and to give you the best ROI to your Business. Our PPC Services Cover :-  Campaign Setup Ad Group Setup Ad Text Creation Keyword Research and Selection Optimization of landing pages Bid Management PPC Reporting/Monitoring Conversion Tracking For  10 keywords  monthly  10,000 rs. Need these for your business? Let's meet for a  Tea! Social Media Marketing:-  Our social media marketing team will help you to increase your awareness , increase your audience & engage your audience with your company brand. Our Services in Social Media Marketing include:- Profile setup on  facebook, linkedin, inst