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7 helpful in Business Growth Marketing Strategies

7 helpful in Business Growth Marketing Strategies

(1)Niche Marketing:-

it  is marketing technique  of promoting and selling a product or service to a specialized segment of a market.
for example  you are targeting  your product only for  age  group  18 to 25 that is specific Demographics segment.
another example your are targeting only for people who live in india  that is specific  Geographics Segment.

(2)Trade Show Marketing:-

An exhibition for companies in a specific industry to showcase and demonstrate their new products and services. Generally trade shows are not open to the public and can only be attended by company representatives and members of the press.

Trade show and event marketing is a great way to get people together with common interests to achieve a goal. B2B and B2C marketers use trade shows and events to generate leads, nurture prospects, build brand awareness, expand distribution, conduct training, or enhance relationships with existing customers. Options include:
·         Trade shows: You can exhibit during the exhibition, sponsor roundtable discussions or speeches, advertise in show materials and/or host your own reception at the event hotel or a restaurant in town.
·         Seminars or conferences: Sponsor an industry conference or create a seminar and market it to your prospects.
·         Networking meetings: Participate in and/or sponsor industry or local meetings; you can also create a one-time or ongoing breakfast or lunch meeting series for your prospects to attend.
·         Webinars: Webinars are online seminars with slides and audio; you can use them to generate leads and communicate with large groups at a lower cost than a live meeting.
·         Events for the arts, sports or charities: You can participate in these events as a sponsor with advertising, blocks of tickets, promotions and a reception for your VIPs.
·         (3)SMM(Social media marketing) :-
·         Social media marketing is the use of social media platforms and websites to promote a product or service.
·         (4)Freebie Marketing:-
·         Almost everyone responds to the word “free.” When they see free shipping, a gift with purchase, a free e-book, or a buy-one-get-one-free deal, people take a second look. As a marketing tactic, offering freebies earns a spot as a core revenue generating activity
(5)Under cover marketing:-

Under Cover Marketing  is a deliberate act of entering, operating in, or exiting a market in a furtive, secretive or imperceptible manner, or an attempt to do so. People get involved with the product without them actually knowing that they are the part of advertisement campaign. This needs to be implemented with uttermost covertness because if the participants become aware of the campaign, it will have a negative effect on the brand resulting in ethical doubts about its use.

(6)Outbound Marketing  Vs  Inbound Marketing:-

With inbound telemarketing, a customer calls in to the cell center. For example, a customer reads an advertisement for a new product and calls an inbound telemarketer to request more information.
you can do inbound marketing using blogs,email ,smm, seo etc.

Outbound Marketing:-

With outbound telemarketing, call centers call potential customers directly. A cable company will call its current customers to advertise a new promotion. The cable company may also cold call non-customers to try to gain more sales.

(7)Cross Promotion:-
the cooperative marketing by two or more companies of one another's products.
for example mc donald with coco cola


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