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seo content guidance

What Is SEO Content?
To Understand What Marketers Mean By SEO Content, It’s Helpful To Break Down The Phrase Into Its Component Parts:
  • “SEO” Refers To Search Engine Optimization, Or The Process Of Optimizing A Website So That People Can Easily Find It Via Search Engines Like Google.
  • By “Content,” We Mean Any Information That Lives On The Web And Can Be Consumed On The Web (More On The Various Types Of Content Below).
So, Putting These Two Concepts Together: SEO Content Is Any Content Created With The Goal Of Attracting Search Engine Traffic.

  • Keyword Research: If You Want To Generate Traffic Through Search, It’s Best To Do Keyword Research Before You Start Writing. This Way, You Can Focus On Keywords For Which A Certain Amount Of Search Volume Already Exists – In Other Words, Write Toward Topics That People Are Already Searching For Information About.
  • Keyword Optimization: Know Where And How To Use Keywords In Your Content For Maximum Searchability. (SEOMoz Offers A Great Guide To On-Page Optimization.)
  • Content Organization: The Content On Your Site Should Be Organized In A Logical Way. This Is Not Only Good For SEO, It Also Helps Visitors On Your Site Find Other Related Content Easily. (The Longer They Stay On Your Site, The Better.)
  • Content Promotion: Increase Visibility To New Content You Create By Sharing It On Social Networks And Building Links To Your Content (Both Internally And From External Sites).

WHAT IS GOOGLE’S PRIMARY GOAL?

The first step towards understanding why content plays such a vital role in search involves changing the way you think.  While many individuals want to just pass off the responsibility of their website’s ranking onto their web company or marketing agency I must reiterate that it is just as much the responsibility of the individual to have some base understanding of the current “eco-system” of the web and search.  You need to WORK WITH your third party service providers just as much as they WORK FOR YOU.  Understanding what Google wants is just as important as understanding what your patients want when they step foot into your practice.
So, fundamentally, what is Google’s number 1 goal when it comes to search results? If you answered “To provide great search results” you’d only be half right.  Their number 1 goal is to make money.  Not what you were expecting was it? You see, Google is like any other corporation in the fact their primary goal is to be profitable.  They make money by creating a loyal following of users that rely heavily on the QUALITY search results that they provide. There are dozens of other search engines out on the web but Google remains the top dog because they continue to grow in their popularity and user base by delivering the very best in high quality targeted results to their users.  In order for YOU to be listed in those results you have to provide high quality unique content.

WHAT “QUALIFIES” AS CONTENT?

Content, is ultimately what every user is searching for – in some form or another. It may be video, articles, blogs or other social media, but it is all content, and the more of it you have, the bigger your slice of the Google pie will be. If you have more quality content than your competitors for a given keyword or phrase, which site do you think Google is going to send its traffic to if its desire is to give the user the best results and experience possible?

ALL CONTENT IS NOT CREATED EQUAL

Sure, there are different types of content, as elaborated above, but what is more important is to understand that just having “something” is not necessarily good.

GOOGLE WANTS TO SEE THREE PARTICULAR ASPECTS OF CONTENT

  • quality
  • relevance.
  • uniqueness
Quality is pretty self explanatory – good, well written copy or well produced videos that exude professionalism and authority.
Relevance is also pretty straight forward. If the user is searching on “cars” and you’re your site is about “boats”, clearly it is not relevant. Now obviously that example is oversimplified, but you can infer that the more specifically relevant your content is to what the user is searching for, the more success you will have in bringing those users to your site via Google. Uniqueness is a bit more esoteric.
Uniqueness has most of the costs associated with it. Both being time and/or money. However, there are two fundamental methods you can apply to creating unique content.
Method one is simply to create your own well researched, relevant and unique content or pay someone else to create it. Keep in mind that if you do this yourself, it is not quite as simple as you might think. You need to be very cognizant of SEO tactics and strategies in the creation of your content. Think of it like this. You’re building a football team and you go out and hire the quarterback with the best arm in the field, problem is, he’s blind. Content is the same way. You can have incredibly good quality and even relevant content, but if it is not crafted in a manner which obeys some of the basic laws of SEO your results will be mediocre at best. If you pay someone to create that content for you, you need to ensure that they understand how to apply SEO principles to the content creation process as well.
Method two is to take a quality piece of content that has already been drafted and use it as a “baseline” to generate new unique content. Again, this is not as easy as is implied, so you really need to make sure you fully research this approach or hire someone who fully understands the proper ways to repurpose quality material and ensure uniqueness while preserving quality, relevance and optimizing for SEO.

10 Tips For Seo Content:

1. Choosing The Right Keywords

Search Engines Identify Your Website Contents With The Help Of Keywords. These Are Usually Very Closely Related To The Search Terms That Are Entered By The Users In Search Engines. Before Writing Any Topic For Websites Or Blogs, You Will Need To Conduct A Thorough Research On The Keywords That Are Closely Associated With The Topic. You Could Make Use Of Keyword Research Tools Like Google AdWords’ Keyword Tool To Find The Most Popular Keywords.

2. Readability


Please remember that you are, first and foremost, writing for your readers and not search engines. You might find it difficult to use some of the popular keywords grammatically, but you cannot really afford to skip it all together. Although search engines look for the keywords in particular, they would want the readers to read quality content. Therefore, you will need to make sure that the content is interesting and adds value to the readers, instead of just stopping it short with overused keywords. Keywords should not stop the content flow.

3. Content Relevancy

Make Sure That You Make Use Of Keywords Whilst Maintaining The Relevancy To Your Content. Search Engines Employ A Number Of Methodologies So As To Be Able To Detect Content That Has Been Created With The Sole Purpose To Obtain Good Ranking. Not Only Will Such Content Become Unreadable, But Chances Are That Your Website Gets Blacklisted By Search Engines.

4. Keyword Placement

Overusing Keywords Is Not A Good Idea, As Your Readers Will Know Your Intentions Immediately. Instead Of Using Your Keywords All Through The Content, You Could Use Them More In The Starting Few Paragraphs And As Subheadings. In The Other Parts Of Your Article You Can Then Use Alternative Synonymous Or Phrases Instead Of The Keywords.




5. Make Short And Crisp Paragraphs

Users Hate Reading Big Blocks Of Paragraphs. Moreover, Chunks Of Text Will Make Your Article Look Boring. Because Of This, They Might Not Even Read Your Post Or Article Completely, Which Would Be A Real Waste Of Your Time And Efforts. The Contents Will Become More Readable If The Paragraph Sizes Are Restricted Within 4 To 5 Lines.

6. Use Bullets And Numbering

Most Of Your Readers Are Likely To Have A Short Attention Span, And They Might Not Be Interested In Reading The Entire Content Of Your Article. They Would Instead Prefer Skimming Through Bullet Points If They Are Crisp And Concise. Therefore, It Would Be A Good Idea To Use Bullets And Numbering Whenever Possible.

7. Make Subheadings

Subheadings Can Be Very Helpful In Directing Readers To The Precise Points That They Are Interested In. Moreover, You Could Also Use The Keywords As Subheadings, So That The Flow Of Reading Does Not Get Interrupted.

8. Proper Linking

If You Have To Hyperlink Any Of Your Content To Some Other Page, Make Sure That You Explain The Relevancy Of That Page Very Clearly. If The Page You Are Linking To Is Not Relevant To What You Mention In Your Content, It Would Surely Annoy The Readers. You Could Lose Your Credibility With Those Readers, And That Is Something Which Is Really Difficult To Regain.

9. Avoid Repetitions

Some Writers Think That They Need To Reiterate Or Restate The Same Information In Order To Drive The Point To The Readers. Well, Readers Are Smart Enough To Understand The Information When They Read It For The First Time. Repetitions Might Irritate Them As They Might Feel Like Getting Back To Square-One Even After Reading Half Your Article. It Is Always Better To Continue With Information Rather Than Repeating The Same Things. You Could Maybe Write Your Opinion On That Point Instead Of Restating It.

10. Proofread Your Write-Up

Unless You Have Very Good Typing Skills, You Are Bound To Make Mistakes While Writing. Make Sure That You Proofread Your Articles Or Posts Very Carefully Before Publishing Them. It Would Be A Good Idea To Proofread Twice To Eliminate All The Errors In Your Write-Ups.
In Addition To All The Above Points You Will Need To Make Your Content Interesting For The Readers. You Could Interest Them More By Writing Something That Has Out-Of-The-Box Kind Of Thinking.

 

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