1) Simplicity While the look and feel of your website is important, most visitors aren't coming to your site to evaluate how slick the design is. Instead, they're coming to your site to complete some action, or to find some specific piece of information. Adding unnecessary design elements (i.e., elements that serve no functional purpose) to your website will only make it harder for visitors to accomplish what they're trying to accomplish. From a usability and UX perspective, simplicity is your friend. And you can employ simplicity in a variety of different ways. Here are some examples: · Colors. Don't use too many. The Handbook of Computer-Human Interaction recommends using a maximum of five (plus or minus two) different colors in your website's design. · Typefaces. The typefaces you choose should be legible at the very least. And when it comes to colors, you shouldn't use too many. A common recommendation is to use a maximum of three diff