Page
view. A page view is
what Google counts in your reports every time a userviews a page displaying Google ads.
We will count one page view regardless of the number of ads
displayed on that page. For example, if you have a pagedisplaying
three ad units and it is viewed twice, you will generate two page
views.
Impressions
An impression is counted for each
ad request where at least one ad has begun to download to the user’s device. It
is the number of ad units (for content ads) or search queries (for search ads)
that loaded ads.
A note about
impression counting
The Interactive Advertising Bureau
(IAB) and the Media Rating Council (MRC) in partnership with other industry bodies, periodically
review and update industry standards for impression measurement. They recommend
guidelines to standardize how impressions are counted across formats and
platforms. Over time the standards for counting an ad impression on the web
have evolved: from counting an impression when the ad is served, to counting an
impression when the ad starts to download on the user’s device (i.e., the ad
begins to load on a page).
The definitions are summarized below:
·
Served
impression: An impression is counted when an ad is sent (or
"served") to a publisher by the ad server. The ad creative may or may
not be downloaded to the user’s device, rendered, or viewed by the user.
·
Downloaded
impression: An impression is counted only after the ad has begun
to download to the user's device.
The AdSense "Impressions" metric uses
the downloaded definition for all
impressions. Note that the complementary ActiveView viewable metric is used to determine
if users actually viewed the impressions.
Active
View Viewable
The percentage of impressions that were viewable out
of all measurable impressions. This metric only includes impressions from
regular AdSense for content, AdSense for video and AdSense for games ad units,
it doesn't include data from link units, or data from dynamic allocation in
Google Ad Manager.
All viewable
ads are measurable, because you can't confirm that an ad has met the criteria
for viewability unless it can be measured. For example, say the ads on your
site had 100 measurable impressions. That means there were 100 impressions
where Active View tags were able to measure viewability. If only 10 of those
100 impressions were measured as viewable, then the site would have 10% Active
View Viewability.
Click
For standard content ads, we count a click when a user
clicks on an ad.
For link units, we count a click when a user clicks on
an ad on the page of ads, after selecting a link in the link unit.
Page
CTR
The page clickthrough rate (CTR) is the number of ad
clicks divided by the number of page views.
Page
CTR = Clicks / Page views
For example, if you received 2 clicks for 250 page
views, your page CTR would be .8%. (2/250=.8%)
understand your earnings
The reports in your AdSense
account are intended to give you close estimates of the current activity in
your account. However, these reports do not represent your finalized earnings.
Many factors can affect the amount that is ultimately paid to you. After your
earnings are finalized, they're posted to your "Transactions" page.
Where appropriate and possible, any revenue found to be from invalid clicks or
impressions is refunded back to the affected advertisers. If your account
is disabled for invalid activity, then you won't be
able to receive payment and, where appropriate and possible, we'll refund the
revenue in the account to affected advertisers.
On the Home page of
your account, we show the following information:
·
Estimated
earnings: close estimates of your recent account activity from today,
yesterday, this month so far, and last month
·
Finalized
earnings: this section displays two levels of earnings:
·
“Current
balance", which is the current balance of your earnings that have not yet
been paid out. This balance may not reflect the total amount of payment you
receive. Google may make adjustments to the amount, including for rounding
discrepancies, any invalid activity that needs to be adjusted from your
earnings, or other month-end credits as necessary.
·
“Most
recent payment", which will reflect the payment you last received.
We may make adjustments to your
estimated or finalized earnings to account for invalid impressions or clicks,
which means that we may remove earnings from your payable balance. Invalid
activity may be caused by issues with traffic sources or ad
implementation.
We recommend that you review the beginner’s guide and tips for preventing
invalid activity for more information.
We reserve the right to adjust a
publisher’s earnings in the case that an advertiser who advertised on their
site defaults on payment.
To maintain the integrity of our
invalid activity detection system and prevent users from circumventing the
system, we aren't able to provide details about how much was adjusted per day
or per channel. Please know that we have these invalid activity protections in
place to keep our network of AdSense sites a safe and useful environment for
advertisers, publishers, and users.
Revenue per thousand impressions (RPM)
Revenue per 1000 impressions
(RPM) represents the estimated earnings you'd accrue for every 1000 impressions
you receive. RPM doesn't represent how much you have actually earned; rather,
it's calculated by dividing your estimated earnings by the number of page
views, impressions, or queries you received, then multiplying by 1000.
Formula:
RPM = (Estimated earnings / Number of page views) * 1000
RPM = (Estimated earnings / Number of page views) * 1000
For example:
·
If
you earned an estimated $0.15 from 25 page views, then your page RPM would
equal ($0.15 / 25) * 1000, or $6.00.
·
If
you earned an estimated $180 from 45,000 ad impressions, your ad RPM would
equal ($180 / 45,000) * 1000, or $4.00.
RPM is a commonly used number in
advertising programs, and you may find it helpful for comparing revenue across
different channels.
Page
RPM
Page revenue per thousand impressions (RPM) is
calculated by dividing your estimated earnings by the number of page views you
received, then multiplying by 1000.
Page RPM = (Estimated earnings / Number of page views) * 1000
For example, if you earned an estimated $0.15 from 25
page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
Cost-per-click
(CPC)
The formula for calculating AdSense earnings is simple
Earnings = Page View x Click-Through Rate (Page CTR) x Cost Per
Click (CPC)
- Page
Views in this formula only includes those pages with Google’s ads on them.
If you have 1,000 visitors viewing 2 pages each on average, that gives you
2,000 page views. But if only half the pages contain ads, AdSense will
report 1,000 impressions.
- Page
CTR is the percentage of clicks divided by the Page Views. If 1,000 page
views generate 10 clicks, your click-through rate is 1%.
- CPC
is how much each click earns you, on average. If your CPC is $0.50, your
total earnings will be $5.00 (10 clicks x $0.50).
Another term
you will see used in your AdSense Performance Reports is RPM. This stands for
Revenue per Mille, or Revenue per Thousand page views (“Mille” is the French
word for “Thousand”).
It’s
calculated like this: CTR x CPC x 1,000.
So, in the
example above: 0.01 CTR x 0.50 CPC x 1,000 = $5.00 RPM
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