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Website Design Guidelines for an Exceptional User Experience

1) Simplicity
While the look and feel of your website is important, most visitors aren't coming to your site to evaluate how slick the design is. Instead, they're coming to your site to complete some action, or to find some specific piece of information.
Adding unnecessary design elements (i.e., elements that serve no functional purpose) to your website will only make it harder for visitors to accomplish what they're trying to accomplish.
From a usability and UX perspective, simplicity is your friend. And you can employ simplicity in a variety of different ways. Here are some examples:
·Typefaces. The typefaces you choose should be legible at the very least. And when it comes to colors, you shouldn't use too many. A common recommendation is to use a maximum of three different typefaces in a maximum of three different sizes.
·Graphics. Only use them if they'll help a user complete a task or perform a specific function (don't just add graphics willy-nilly).

2) Visual Hierarchy

visual hierarchy entails arranging and organizing website elements so that visitors naturally gravitate toward the most important elements first.
Remember, when it comes to optimizing for usability and UX, the goal is to lead visitors to complete a desired action, but in a way that feels natural and enjoyable. By adjusting the position, color, or size of certain elements, you can structure your site in such a way that visitors will be drawn to those elements first

For   example:-
"Get  Free Trail" call-to-action sits atop the visual hierarchy. 

3) Navigability
 Ideally, a visitor should be able to arrive on your site and not have to think extensively about where they should click next -- moving from point A to point B should be as pain-free as possible.
Here are a few tips for optimizing your site's navigation:
·Keep the structure of your primary navigation simple (and near the top of your page).
·Include navigation in the footer of your site.
·Use breadcrumbs on every page (except for the homepage) so people are aware of their navigation trail.
·Include a search box near the top of your site so visitors can search by keywords.
·Don't offer too many navigation options on a page.
·Don't dig too deep. In most cases, it’s best to keep your navigation to no more than three levels deep.
·Include links within your page copy, and make it clear where those links lead to.

4) Consistency

In addition to keeping your site's navigation consistent, the overall look and feel of your site should be consistent across all of your site's pages. Backgrounds, color schemes, typefaces, and even the tone of your writing are all areas where being consistent can have a positive impact on usability and UX.
That's not to say, however, that every page on your site should have the same exact layout. Instead, you should create different layouts for specific types of pages (e.g., a layout for landing pages, a layout for informational pages, etc.), and by using those layouts consistently, you'll make it easier for visitors to understand what type of information they're likely to find on a given page.

5) Accessibility:


According to survey  in India now  tablet internet consumption grew 30% between 2014 and 2017. Smartphone internet consumption, meanwhile, grew 78% during the same time period. The takeaway here: In order to provide a truly great user experience, your site needs to be compatible with the different devices (and operating systems, and browsers) that your visitors are using.
At a high-level, this means investing in a website structure that is highly flexible -- like responsive design. With a responsive site, content is automatically resized and reshuffled to fit the dimensions of whichever device a visitor happens to be using.

6) Conventionality
There are certain web design conventions which, over the years, internet users have become increasingly familiar with. Such conventions include:
·Having the main navigation be at the top (or left side) of a page
·Having a logo at the top left (or center) of a page
·Having that logo be clickable so it always brings a visitor back to the homepage
·Having links change color/appearance when you hover over them
In order to provide the best experience possible for your site's visitors, take advantage of the fact that you already know what types of web experiences they're familiar with. You can use this information to make your site easier for visitors to navigate.

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