Learn New Things in Digital Marketing Techniques

Instagram Marketing Tips 2019


Instagram   Marketing Tips


 1. Look to Your Competitors
Always try to research what your competitors are doing, what their daily Instagram  activity is like and how they do their posts.
So it really works to research the core concept from your competitors who are doing really well and try to follow what they do.

2. Make Good Use of Instagram Stories

stories sit prominently at the top of the feed, they’re also easily noticeable.
stories can be extremely beneficial and prompt users to keep coming back to check for updates.

3. Advertise with Videos:-

On top of regularly posting photos to our clients’ Instagram accounts, you can also create marketing videos around key holidays and milestones. You can create these videos using Animoto because they allow you to make square videos, which work well on Instagram. They also have many font options and make it easy to place text on the video, which is important for sound-off, mobile viewing.
 Because Instagram is owned by Facebook, we can place Instagram ads using Facebook Ads Manager, which ensures that the right audience will see our clients’ videos.

4. Share creative & attractive Images   :-
 Your image should include a caption that expresses the right message that your are trying to relay to your followers. It’s with the right caption that your visitors will understand the product or services for the image with a hashtag.

which describe your  topic and business product and services.
You can use  canva and  pickmonkey tool to create attractive images.

5. Get Crafty with Your Hashtags and Link:-

I find it effective to use as many of the 30 hashtags that you’re allowed per post. Be sure the tags are relevant to your post and brand and that they are worthy of including (they give you that handy preview of how many people are using a given hashtag, very useful).

you can still send people to one link — the one that you place in your bio. This is why you’ll often see IG posts that say “Click the link in our bio for more info.” Instagram has intentionally not allowed users to post active links within the text section of their posts.

6. Choose Your Own Sharing Time

Each company has a different target audience. So, your audience will have different active time on Instagram. Many social media specialists have wondered what time is that right time to post on social media. Social media specialists have to be mindful of the target audience’s location

 

7. Create a Special Instagram Link

To maximize the use of the one link you get on Instagram, make sure the page you link to is optimized for relevant content to your Instagram feed and description

 

8. Focus On Gaining Real Followers:-

Social media is about building a community, not a following that doesn’t care about what you offer and will never convert! 

 

9. Leverage User Generated Content:-

Sharing other people’s content is one of the best ways to start building a real Instagram presence. 

 

10 . Make Use of Free Instagram Tools

If you use an business profile instead of a personal account, you would be able to use Instagram’s free marketing tools. This includes gaining access to key features such as a contact option and analytics that provides you access to impression and engagement data on your account. You can even connect your Instagram business profile to your Facebook account. This will give you a better understanding on how users are interacting with your content and know which content gets more response and capitalize on that information.

11. Include A Clear Call-To-Action

 Like   Get free , register for free , visit now ,call now ,email us , send message etc.

 

 

 

How to Improve Your Instagram Engagement   ?



1. Use Hashtags For 12.6% More Engagement

 Two good tips to keep in mind when using hashtags:

1.    “Look at how many hashtags influencers in your industry and your competitors use in their posts.”

2.    “Track the engagement of your posts when you use different amounts of hashtags.”

70% of the most used hashtags are branded. Consider creating a branded hashtag that you use on each image post for more engagement. This way users can easily recognize who the image is from.


2. Use Correct Size Images To Stand Out In A Feed


There’s nothing worse than uploading an awesome photo that gets cutoff or doesn’t upload the way you envisioned. Instagram image size used to be 612px by 612px, but then switched to 1080px by 1080px to keep up with Retina and other high-resolution displays available on smartphones, tablets and laptops.

That’s a huge improvement! Instagram still scales these photos down to 612 x 612 pixels, but you don’t have to worry about your image getting cutoff.



You can edit your photos or create awesome collages with these 7 tools mentioned by Post Planner:

1.    Snapseed – A complete and professional photo editor developed by Google.

2.    VSCO Cam – Shoot and edit your images in one app.

3.    Camera+ – Set exposure separately from focus. Easily control how light or dark your shots come out.

4.    Overgram – Choose from 16 carefully curated and dramatically different fonts. Find fonts that are useful, fun, and beautiful, perfect for any occasion.

5.    Pic Stitch –  #1 photo and video collage maker.

6.    Squaready – Allows you to post entire photos on Instagram without cropping.

7.    Hipstamatic – The original photo filter app. Choose the overall mood of your image with Hipstamatic’s signature Lenses, Films, and Flashes, then fine tune with extensive editing tools

Make sure that your photos are not only sized correctly, but are also appealing. Studies show that brighter pictures get 592% more likes than the darker ones. Muted pallettes also get the most likes


3. Include A Call-To-Action


Instagram is a photo sharing app. But, you can use it as a platform to leverage the written word too. Take your audience a step further by adding a call-to-action to your Instagram photos. That call-to-action tells your followers exactly what you want them to do.

With Instagram you can either put the call-to-action in the caption of the image or creating images with the text built right in. The goal of a call-to-action is to increase the number of likes and comments a photo receives.

For  Example   :



@digitalmarketingtrainer


Note: here   @digitalmarketingtrainer   is call   to action  for   www.instagram.com/digitalmarketingtrainer

You can ask your audience to :

·        Double tap photos

·        Tag 2 friends

·        Share a comment


4. Include Witty Captions On Photos


Not every description has to include a call-to-action. You can win your audience over with a witty caption on your Instagram image.


You can spice up your Instagram captions by:

·        Dusting in a question:

·        Whipping up a quick tip:

·        Sprinkling in a benefit:

·        Adding a dash of humor:

5. Post At The Right Times


Instagram audiences are more engaged throughout the week. Quick Sprout found that Instagram engagement is fairly steady, with slight increases on Monday and decreases on Sunday. So, Mondays should get a little more attention since it’s the beginning of the week. 


1.    Monday and Thursday at any time other than 3–4 p.m.

2.    Videos any day at 9 p.m.–8 a.m.

3.    Experiment with 2 a.m., 5 p.m., and Wednesday at 7 p.m.

General best times to post on Instagram:

1.    8–9 a.m.

2.    2 a.m.

3.    5 p.m.

Find out what times work best for you! Figuring out what drives the most engagement is all about trial and error


6. Host Instagram Contests


Drive the engagement your way by hosting an Instagram contest. People are motivated by free giveaways. Hosting a contest is one of the easiest way to gain exposure and get more followers on Instagram, which will help you increase your engagement.

Be clear about your objectives and exactly how you want your audience to participate for the best outcome. Define easy, simple rules before you launch your contest.

Here are some tips for hosting contests:

1.    Like to win contests. Users can be qualified for the contest by simply liking the Instagram contest photo.

2.    Hashtag user-generated content contests. Users can share their own photo by including a contest-centered hashtag to the photo to be qualified.

3.    Tag 2-3 friends to win contests. Users can be qualified by tagging two or three of their Instagram friends into the comment section of the contest photo.

4.    Make your product the prize. If your aim is to promote your brand, make sure your product is the prize.

5.    Use a contest specific hashtag. Always use a hashtag when hosting a contest so that your users are aware that a specific hashtag is related to your contest.

7. Create Instagram Stories To Drive Engagement


Instagram Stories are fairly new, bringing Snapchat-like functionality to the platform. This function allows users to upload and write over unfiltered pictures and videos that disappear after 24 hours. What does this mean for marketers? Instagram stories will help boost your Instagram strategy.

Instagram stories are located at the top of the news feed as circles. You can click on these circles and view the story. Users can draw on photos and videos, add text and even filters to jazz them up before posting too. It allows you too share content, without clogging up your news feed


8. Include  A Link In Profile


Do you want your audience to view your website, sign up for a newsletter, or read you blog? Well, you can send them in the right direction by including a link in your Instagram profile description. Instagram prohibits the use of clickable links within your captions but you can change your bio link at any time and use a call to action to drive traffic to that link.

To change your Instagram bio:

1.    Click Edit Profile on your Instagram profile page.

2.    Click on Bio.

3.    Type out your new bio and include the URL link you want.

4.    Select Done.

Make sure to tell your users what the link is for and where they can find it in your Instagram post.

9. Share Videos To Attract Attention


Although there have been studies that photos see more engagement than videos on Instagram, videos are still a great for engagement if executed correctly. Earlier this year, Instagram videos went from being 15 seconds long to 60 seconds long.

Instagram videos are similar to Instagram stories, except they last forever rather than 24 hours. So make sure your video is creative and entertaining.

10. Create Banner Images


A tactic that’s often overlooked is using banner images. Banner images are multiple images posted that form together to create on big picture on your Instagram profile.

To create banner images you can use mobile apps such as Giant Square or Banner Pic. These apps allow you to easily upload the photo you wish to post as a grid, divide it up into several segments and upload them to your Instagram gallery.

11. Choose The Best Complementary Filter


The key to having a clean Instagram page is to have all your images look similar, or branded. Brand image is how people perceive your brand and it sets you aside from others. It’s important so customers can identify themselves with your product based on an image they see.

Take our Instagram page for example, all of our images have the same style so it’s easily recognizable that it’s a post from @yourbrandname


When it comes to brand image:

·        Choose a similar style of filter every time so that your Instagram page looks uniform.

·        Don’t use too many different filters.

·        Avoid black and white photos because they don’t stand out in a feed.

·        Filters that increase saturation (intensity of color in the image) don’t increase engagement.

12. Cross Promote On Other Social Channels


Is your business on Facebook? How about Twitter? Maybe even LinkedIn?

Chances are, your business is on more than one social channel. Use these sites as a gateway to bring your audience to your Instagram company page. For example, when your Twitter followers mention your company, you can occasionally respond back by encouraging them to check out your Instagram page.

Cross promotion can boost your presence from nothing to something. Remember not to respond to every mention this way so you don’t come across as spammy. Only encourage your followers to check out your Instagram page if you truly think they would.

13. Follow And Like Similar Accounts


To get your business name out there, you’ll have to see what other’s in your industry are posting on Instagram. You can follow similar accounts by searching for hashtags to find likeminded friends

14. Create Instagram Ads


One of the best ways to reach new audiences is through Instagram ads. You have to spend money in order to make money. Instagram ads are a guaranteed way to reach more people and bring engagement to your page.

Facebook is the parent company of Instagram, so in order to create an Instagram ad, you will need to use the Power Editor feature through Facebook.


To create an Instagram ad in Power Editor:

1.    Click the Manage Ads tab at the top of the page.

2.    Click on the left side of the page and then click Create Ad.

3.    On the Create Ad page, choose whether to use an existing campaign or create a new campaign.

4.    Enter a name for the ad and click Create.

15. Respond To Comments


Just like with any social media platform, it’s important to respond to comments so that your audience knows your human and you care what others have to say. Let your audience know that you aren’t a social media robot — you’re a real person.

When users comment on your Instagram posts, respond quickly. If you don’t, then it’s going to seem like you’re not very active on your own Instagram page—or you simply don’t care.

·        Your followers will be much more likely to post comments if they know that you are reading them and that you will respond to them in a helpful manner.

·        Use first names when you are responding. Addressing your followers in this way makes them feel more appreciated—not to mention that people love to be acknowledged. Small gestures like these help to build loyalty.

·        If you respond right away, there’s a chance that the conversation will continue since they may still be on your page.




 




Previous
Next Post »