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Top 10 Tips points for Successful Email Marketing

Tip #1: Know and Understand Your Target Audience:-
Categorize   your email list based on your Target   Audience  :- age, gender, geographical location, relevant Topics which  helps you send relevant emails

Tip #2: Send Regular, Consistent Emails:-
What’s more, studies show that most people check their email daily. So by sending regular emails, you are doing the right thing.
Know the real definition of spamming: it is sending out email to people who you do not share a relationship with, and who have not given you the permission to email them. You are not spamming when contacting your existing subscribers. When you are building and nurturing a list of loyal subscribers who open and read all your emails, you shouldn’t have any problems sending out weekly or daily emails to your list, and getting more sales.

Tip #3: Keep Your Emails Short
Keeping your emails simple helps you get a better response from your campaign. The idea is to make your subscribers aware of the offer you have for them.
  • If you want to share more information right in the email, use bullet points to break your email
  • Have one major call to action per email message rather than adding multiple ones
So take the brevity approach and try to keep your emails as concise as possible.

Tip #4: Personalize Each Email
Email marketing works great when it comes to creating a unique experience for your prospect or customer. By leveraging the power of personalization, you can make them feel exclusive or special, which increases that chance of them doing business with you. According to email marketing company Campaign Monitor, emails that have a personalized subject line have a 26% more chance to be opened when compared to emails that have a generic, non-personalized subject line.
Tip #5: Make the Most of Your Subject Line
Here are a few things that you need to keep in mind when crafting subject lines:
  • Connect to your subscribers on an emotional level so that they enjoy reading your emails. Keep your subject lines natural to let them know that they are receiving emails from a real human and not a robot.
  • Keep each subject line short and to the point. Longer subject lines are not only confusing but are also hard to read and understand. According to a study done by Retention Science, the optimum length of a subject line is six to ten words. They found that a whopping 21 percent people opened emails with a subject line in this range. Anything longer or shorter had a poorer open rate.
  • If humor goes with your branding strategy, then by all means add it to your email subject line. Emails that have a personality are liked and shared. However, don’t go overboard with it as you may come off as unprofessional.
  • Questions and numbers are proven to get you a higher click-through rate if done right. Use them along with other types of subject lines. But make sure you’re not confusing anyone.
Tip #6: Have a Dedicated Landing Page for Your Campaign
it always makes sense to create a dedicated landing page and direct your email traffic to it. A dedicated landing page is much more relevant and targeted, which makes it really effective.
Make sure your landing page has the following important elements:
1.     A strong headline that makes the visitor want  to read further.
2.     A sub headline that supports that headline and re-emphasizes the headline.
3.     A support image or video that explains the purpose of the landing page in under a minute.
4.     Social proof such as customer logos, testimonials, etc.
5.     A call to action that converts your subscribers into customers.
 Tip #7: Use A lot of White Space
The structure of each of your email needs to have a lot of white space. In other words, you need to keep your paragraphs short, use subheadings, add bullet points wherever applicable along with any mentionable facts.

Tip #8: Repeat Your Successful Emails
When you create an email marketing campaign and make it successful, chances are that the success can be repeated with new subscribers and the ones that did not make a purchase. This will not only help you increase your sales, but will also give you more room to understand your prospects.

Tip #9: Include one call-to-action button per email.
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Tip  #10 :  Add social sharing buttons. (Facebook,Twitter, LinkedIn)

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