Internet marketing requires a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and more
(1)Study your competitors:-
Check what your competitor are doing in search engine marketing ,social media marketing,email marketing,
video marketing,mobile marketing & other techniques they are using.
for example use seo quake tool in your chorme browser to find page information of any website.
& use other competitor analysis tool for seo ,ppc like https://www.semrush.com/ ,https://www.spyfu.com/
(2)Study your market:-
Decide your Target Audience so instead of targeting whole internet user just Target your
specific Target audience for example :- age,gender, location,topic,community,group .
for exmaple if i have business of website design and development in virar ,andheri city
then my location for target audience will virar,andheri.
(3)Make Experiment with the successful marketing strategies of your competitors. Your market research should tell you which online marketing techniques your completitors are using for example on which keywords they are doing ppc campaigns and on which keywords they are using for seo ,
what kind of post & images they are using on their facebook ,instagram profiles.
(4)Develop your brand name and image before communicating with your targeted market
In today's marketing world, a brand name and image is as important as the strategy itself. Your brand makes you recognizable amongst competitors, so pick a name, trademark, website, letterhead and business plan before launching a strategy.
Create social media accounts and assign someone to launch interesting material every day. In order to attract followers, social media accounts and blogs must be consistently updated.
Create or pay someone to write SEO articles. Articles that mention popular keywords related to your product, but also offer tips or advice are a great way to introduce people to your product.
They also help your website to show up on the first pages of an Internet search. Do not scrimp on the money you spend for SEO articles, Google has created a way to list top quality articles first.
Collect or buy email lists. People who have stores have most likely collected emails throughout the years, which can be used for email blasts. If you do not have any emails, you can buy them from marketing companies or neighboring markets. Send an initial blast and monthly blasts updating your customers on new products.
Create videos of people using your product, how-tos or people vouching for your product. You can launch these videos via your website, You Tube, Vimeo, Facebook or other places in order to draw interest to your website.
Buy ads on sites that cater to your market. Communicate your brand image, videos or other product info on banner ads. If you don't have the skills to craft a well-designed ad, hire a graphic designer to create a good ad.
5)Set up tracking capabilities for all of your campaigns:
note use google Analytics kind of tools for website traffic,for social media use social media analytics like facebook page insights, twitter analytics & other social media tool buffer.com and hootsuite.com
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