Learn New Things in Digital Marketing Techniques

4 steps of Content Marketing

Content marketing is a  technique of marketing focused on    Attract  attention of Target Audience 

by  creating ,publishing ,distributing problem solving articles ,video ,image,audio   in free  to Attract 

attention of  Audience & engage them with regular sharing content.

(1)Make Research on Topics to collect  content & information  which are relevant to your business topics.

for example we can make research of content on google.com, quora.com and buzzsumo.com ,wikipedia.org  type online platforms,  you can  search articles and blogs related to your business topics from google search.
for example if you want articles  related to   " real estate "  then search in google  "real estate articles"  &
"real estate blogs".


(2)Make Ready Attractive Content  Related to your business :-
your content may be in form of text,images,videos ,audio  there are many online tools available to help you for content creation like canva tool,pickmonkey tool ,kinemaster mobile app for video editing tool.

note:- you can also get help of content rewrite tool like https://spinbot.com/ 

https://articlerewritertool.com/ , https://smallseotools.com/article-rewriter/ to  write  articles content. 

(3)Distribute  & Share your Content:-

(a)write your content  to blogger.com  and wordpress.com ,tumblr.com  blogging platform.

(b)write your  Articles content to Linkedin.com  type social media platform

(c)share your content to quora.com ,hubpages.com,pinterest.com ,instagram.com ,facebook.com,slideshare.net , medium.com


To distribute your  video content  use platforms like  youtube channel , instagrm IGTV channel , tik tok, facebook watch party, whatsapp.

(4)Make Analysis  of your Content Marketing activity:-

for  blogger.com & wordpress.com   integrate with Google Analytics tool to track report.
for social media  use    hootsuite.com and buffer.com kind  social media content management tool.


use following Content Marketing metrics to measure your result:-

(1)Traffic   generated from your  Website Article content - Google analytics( users , new users , page views, session , Goals).

(2)social Media Sharing ,  likes , comment , retweet , forwarding  on your content.

(3)No of (enquiry) Leads generated from your content.

(4)conversion metrics ( sales ) no of sales  generated from your content.




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