Learn New Things in Digital Marketing Techniques

With CPE (Cost per Engagement), Google Ads focuses on getting users to engage with your ad content.

Cost-per-engagement (CPE)

With cost-per-engagement (CPE) bidding, advertisers only pay when users actively engage with ads. For example, advertisers pay for lightbox ads (a type of expandable ad that can expand to a very large size) on a CPE basis, which means that publishers generate earnings from lightbox ads when users choose to engage with the ads, e.g., by hovering over them for two seconds to expand the ads.

With CPE (Cost per Engagement), Google Ads focuses on getting users to engage with your ad content.


Lightbox ads responsively combine your ad assets -- like videos, image galleries, and maps -- to fill available ad spaces. Lightbox ads may contain multiple videos, image galleries, or combinations of these. This article explains how to set up and edit Lightbox ads.


note:- To use  CPE Bid Strategy  choose your Goal: Product and brand consideration
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