What Is Ecommerce Marketing?
Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically. Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.
Ecommerce Marketing Channels:
1. Pay-per-click advertising (PPC).
2. Search engine marketing (SEM).
3. Search engine optimization (SEO).
4. Display advertising.
5. Affiliate marketing.
6. Email marketing.
7. Influencer marketing.
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