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Youtube Video Marketing 2019

About video campaigns

Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.

How it works

Available video ad formats include in-stream ads, video discovery ads, non-skippable in-stream ads, outstream ads, and bumper ads. Video discovery ads can only appear on YouTube. 
In-stream ads run before, during, or after other videos on YouTube or across Display Network sites, games, or apps. These ads may also run on YouTube videos that are embedded on other sites. After 5 seconds, the viewer has an option to skip the ad.
Video discovery ads only appear on YouTube and reach people in places where they’re discovering content. The appearance will vary, depending on the ad sizes and ad formats that content publishers support. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page. 
Outstream ads show on partner sites. These ads are only available on mobile and tablet and are designed to help make it easier for users to tap to play your video. Outstream ads can help increase brand awareness by extending your reach beyond YouTube.
Non-skippable in-stream ads are a non-skippable ad format designed to allow you to reach customers with your entire message. Non-skippable in-stream ads are 15 seconds or less, and viewers can't skip the ad.
Bumper ads are a short video ad format, designed to allow you reach customers broadly and increase awareness about your brand by using a short, memorable message. Bumper ads are just 6 seconds or less, and viewers can’t skip the ad.

About targeting for video campaigns:-

Video ads run on YouTube and across the web through Google Ads. With more than 1 billion users, YouTube is available in 70+ countries and 60+ languages, and offers rich content from all over the world. The Google Display Network reaches over 90% of Internet users worldwide through 2 million sites and apps (source: comScore).
By targeting your video ads on YouTube and the Google Display Network, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they're interested in, and what content they're viewing.

Available targeting methods for video ads

Audience targeting methods let you define who you want to reach. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. These include:
  • Demographic groups: Choose the age, gender, parental status, or household income of the audience you want to reach.
  • Detailed demographics: Reach users based on additional broad, shared traits, such as college students, homeowners, or new parents.
  • Interests: Pick from available audience categories to reach people interested in certain topics, even when they may be visiting pages about other topics. Learn more about audiences.
    • Affinity audiences: Raise brand awareness and drive consideration with your video ads by reaching people who already have a strong interest in relevant topics.
    • Custom affinity audiences: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.
    • Life events: Reach potential customers on YouTube and Gmail when purchase behavior shifts and brand preferences change during life milestones like moving, graduating from college, or getting married.
    • In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer.
    • Custom intent audiences: Built with performance advertisers in mind, custom intent audiences allow you to reach viewers as they’re making a purchase decision based on the keywords they’ve recently searched on Google.com. 
  • Video remarketing: Reach viewers based on their past interactions with your videos, TrueView ads or YouTube channel. If you've linked your Google account to your Google Ads account already,  Google Ads will create custom lists for you automatically. Learn more about remarketing lists for YouTube viewers.
Content targeting methods let you define where you want your ads to show. These include:
  • Placements: Target channels, videos, apps, websites, or placements within websites. For example, you can target an entire high traffic blog or just the homepage of a popular news site. Placements can include:
    • YouTube channels
    • YouTube videos
    • Websites on the Google Display Network
    • Apps on the Google Display Network

      Note

      When you add Google Display Network placements, your ad may still run in all eligible locations on YouTube. And when you add YouTube placements, your ad may still run in all eligible locations across the Google Display Network.
      Keep in mind: If you have “Video partners on the Google Display Network” selected under “Networks” and you add Google Display Network placements only, your ads may still show on YouTube.
  • Topics: Target your video ads to specific topics on YouTube and the Google Display Network. Topic targetinglets you reach a broad range of videos, channels, and websites related to the topics you select. For example, you target to the "Automotive" topic, then your ad will show on YouTube to people watching videos about cars.
  • Keywords: Depending on your video ad format, you can show your video ads based on words or phrases (keywords) related to a YouTube video, YouTube channel, or type of website that your audience is interested in.
  • Devices: Target users using computers, smart phones, mobile devices, and TV screen devices like Chromecast. 

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