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About Target CPA bidding in Google Ads

What is Target CPA(  target cost per acquisition  ) ? This is the average amount you’d like to pay for a conversion. The target CPA you set may influence the number of conversions you get. About Target CPA bidding (1)Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below the target cost-per-action (CPA) you set. (2) Before you can set up a Target CPA bid strategy, you’ll need to  set up conversion tracking . (3) Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal bid for your ad each time it's eligible to appear.  (4) For example, if you choose a target CPA of $10, Google Ads will automatically set your bids to try to get you as many conversions at $10 on average. To help improve your performance in every ad auction, this strategy adjusts bids using  real-time signals  like device, bro

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