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Showing posts from August, 2019

Inbound Marketing - Approach to Attract Customers

Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business. Inbound marketing involves the following activities: Search Engine Marketing (PPC Ads) Blogging and getting found via Organic Search  Targeted Web Advertising for Audience Building Permission Based Email Marketing The Four Inbound Marketing Actions:-    1.    Attract :(attract  customer to website ,blog ) We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are rea