Get your ads to show on the first page On average, ads that appear on the first page or above the search results get substantially more clicks than ads that appear on other search results pages. To help you get your ads to show in these valuable positions, Google Ads provides cost-per-click (CPC) bid estimates you can use when setting your bids. This article also explains first page, top of page, and first position bid estimates and how to find them. About bid estimates There are 3 types of bid estimates available in the Keywords tab to help you get your ads on the first page of search results when a search query exactly matches your keyword. First page bid estimate: the bid you likely need to set for your ad to be shown anywhere on the first page of search results. Top of page bid estimate: the bid you likely need to set for your ad to be shown among the ads at the top of the first page of search results. First position bid estimate: The bid you li