As Digital Marketing Trainer Many people Always asking this questions which is better for my business Google Ads or Facebook Ads. Answer is both are great platform for Advertising actually it depends on experiment & Digital Marketing skills to Target their Audience. Facebook Ads:- in Facebook ads you should practice on how to create Lead generation Campaign and Decide your Target Audience Location , Age ,Gender , Detail Targeting which includes two things. Include People :- Whom you want to show your ads and Exclude people :- whom you don't want to show your ads. Note:- Passive—Ad viewers aren't actively looking for a specific product or brand; they are targeted based on interests and demographic information Google Ads :- in Google ads you must learn about keyword research and make competitor research & analysis . learn more about Quality score , landing page experience , Ad relevance , expected ctr. landing page optimiza