Determine a bid strategy based on your goals :- Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks , impressions , conversions , or views you can determine which strategy is best for you. In this article, we'll describe how to use your advertising goals to choose your bid strategy. Consider your Goals:- Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you'll want to consider five basic types of goals, along with your current campaign settings. If you want customers to take a direct action on your site , and you're using conversion tracking , then it may be best to focus on conversions. Smart Bidding lets you do that. If you want to generate traffic to your website , focusing on clicks could be ideal for you. Cost-per-click (CPC) bi