What are the requirements to apply for a verified badge on Instagram? We look at a number of factors when evaluating Instagram accounts to determine if they're in the public interest and meet our verification criteria. In addition to following Instagram's Terms of Use and Community Guidelines , your account also needs to be: Authentic : Your account must represent a real person, registered business or entity. Unique : Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. We don't verify general interest accounts (example: @puppymemes). Complete : Your account must be public and have a bio, profile photo and at least one post. Your profile can't contain "add me" links to other social media services. Notable : Your account must represent a well-known, highly searched for person, brand or entity. We review